One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history…
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with…
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there…
According to Social Media Examiner, 94% of marketers use Facebook, and 59% plan on increasing their use of Facebook ads this year. Plus, 71% of American adults use Facebook; that’s…
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and…
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the…
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder…
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In…
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical…
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger…
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend…