What is Lead Nurturing and Why is it Crucial?
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have…
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have…
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help…
CRM, or customer relationship management, is an umbrella term for all of the activities businesses utilize to manage their relationship with current and potential clients, and be more organized in…
As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to always learning so you can optimize the way you run…
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money, or resources…
Have you considered starting a blog for your business, but haven't gotten around to it yet? Maybe you think you don't have time to blog, you don't have the skills…
In today’s technology dominated world customers are interacting with businesses differently than they have in the past. They’re more informed and socially engaged, posing a challenge to many businesses. And,…
One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email…
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing…
Today data is growing at a rate unseen before in the history of man. With the growth of this data, more possibilities are opened to the average business. Thanks to…
If you want to engage a potential customer, the last thing that you would want to do is offend them, yet companies that don’t localize content while marketing to international…
Maybe your business hasn't grown for several years; or perhaps it has grown, but at a snail's pace. It could be that your salespeople aren't able to effectively follow up…
Every interaction you have with a customer matters. From the ease of your ordering process to the expertise of your customer support agents, every time a customer has contact with…
Customer service is an almost universal aspect of modern business. Between the apps, web portals, online services and a simple desire to be available to clients, most companies have gone…