How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look…
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look…
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers.. During 2020, businesses of…
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers,…
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment…
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal,…
Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will…
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position…
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to…
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2023, which will hopefully be a more prosperous year for everyone, now…
What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to the global pandemic. Smaller businesses…
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history…
In a previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once…