CRM, or customer relationship management, is an umbrella term for all of the activities businesses utilize to manage their relationship with current and potential clients, and be more organized in their overall operational activities.
If you’re a small-business owner and you’re asking yourself if you really need a CRM in your business, the answer is most likely going to be a resounding “yes!”
Regardless of the niche or the industry you’re in, chances are, you deal with clients in one way or another, right? Whether you sell a product or provide services, your customers are probably the main source of your revenue.
To better keep track of them, and in turn, what you have to do as a business on a weekly basis, there are a lot of different ways you can organize your notes.
But generally speaking, a strong CRM system is the best way to facilitate better communication and maintain a better relationship with your clients.
And that brings us to our first point –
1. Client management
If you deal with more than a handful of clients in your business, keeping track of them might get difficult at times.
After all, each of your clients has a different set of requirements and needs from you. In other words, CRM improves team communication when it comes to managing your clients. Ideally, everyone on the team should be on the same page in terms of your clients without having to reach out to the person in charge of the deal.
With the right CRM system present, information on each client is available and easy to find.
This is especially useful when someone is off and another employee has to temporarily take charge of the project. With a strong CRM system set up, they’d be able to get an overview of the client in one place and know how to react accordingly.
Once your whole team is on the same page in regards to client management information, everyone will know which task is completed, what still needs to be done, and what client needs what information.
A strong sense of communication within the team is the basis of any successful business. And a strong CRM system facilitates that change.
2. Saving time (and money!)
Speaking of communication, when running a business, you always need to be keeping an eye on your most vital resources – time and money.
As mentioned above, having the right communication tool can save you a lot of time when it comes to team management.
Firstly, everyone becomes much more productive when they don’t have to search for specific information about a client or a task, because it’s already there on the CRM. Everyone becomes more productive and isn’t lacking any essential information.
Without a neatly organized pipeline, it can be hard to keep track of the specific prospects, and what stage they’re in. This is particularly useful for your sales team as well.
If you’re looking for efficient time-saving techniques to close deals faster, look no further than adapting CRM in your business. Searching through your full inbox or your paper notes is a waste of time and energy compared to simply looking up someone’s name in your pipeline.
In business time is money. Make sure you’re saving both whenever you can.
3. Helping you scale up
There are two ways for any business to scale up: either you acquire more clients or increase your rates.
Either route you take, you will most likely be increasing your workload, of course, while also increasing your revenue and thus, scaling up.
If you want to expand your business, you need to take a look at a couple of things – such as your brand image, current employees, expenses and costs, and more. So, consider the health of your business as a whole.
What’s stopping you?
Before scaling up, you need to assess your current business and how well it’s performing. And as you’re progressing, you’re creating new goals. Goals that have new requirements, need more employees, tracking everything, and so on.
If you’re goal-oriented and set on fulfilling the new tasks set out for yourself, you’re on the right track to scale up.
But when doing so, you need to make sure you don’t get overwhelmed and that you’re ready for the changes as they come.
With the right knowledge, this process can go a whole lot more efficiently.
But having the right CRM tool in your business environment can make the difference between organizing everything new as you scale up or being overwhelmed by them.
All in all, having the right CRM system empowers you as a business owner to better keep track of your team’s performance as a whole, and for each of your employees to know what they’re doing.
If you want to make sure your business is growing – you need a CRM system.
Uwe is the founder of online invoicing software InvoiceBerry and also offers free invoice templates to businesses. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool. In his free time, Uwe travels the world and enjoys experiencing different cultures.