How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the…
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the…
A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn these people into customers. A sales funnel typically has three…
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder…
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical…
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger…
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend…
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted by folks over at Harvard Business School revealed that when…
In the world of real estate, the two most important things are the market prices and your client rolodex. Not much you can do about the former, but when it…
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your…
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with…
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be spam. Inbox providers like Gmail and Microsoft face the problematic…
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In…
There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions,…