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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best CRM with Email Marketing for Small Businesses: A Practical Guide
Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

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  • Is email marketing dead?
    Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age is questionable. Marketing and technology have changed dramatically over the years. Buyers have evolved as well and expect a more personalised brand experience. Should marketers stop emailing and […]

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  • act! CRM software logo on top of photo of people working in an office

    5 tips on how to re-engage your customers for better retention
    Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over at Harvard Business School revealed that when companies improved their customer retention rates by 5%, their profits went up by 25% to 95%. However, retaining a paying customer over a […]

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  • CRM: On-premise or Cloud?
      Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but is it the right choice when it comes to customer relationship management software? Some are staunch cloud advocates, while others will take some persuading that […]

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  • The best productivity apps for your small business
    Quick question before you read this post – how much of your to-do list have you ticked off today? If the answer is “not much” or if you don’t even have a to-do list then read on my friend. At least one app mentioned in this article will significantly improve your productivity. In today’s market, mere […]

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  • 5 best accounting software for small businesses
    Managing your accounts and cash flow efficiently and effectively is key to the success of any small business, so why are so many companies still using manual accounting methods? According to research, almost one-third of small businesses are relying on manual processes such as pen and paper or Microsoft Excel to manage their expenses. It’s […]

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  • How to Develop an Effective Marketing Strategy
    The free market is like a battlefield where you can’t succeed without a strategy. You want to start a new business? You need a strategy. You want to expand globally? You need a strategy. You want to become the go-to company for a service? You need a strategy. Yet, when it comes to marketing, most businesses […]

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  • 6 Marketing Techniques Every Small Business Should Know
    In the early stages of a business, choosing a viable marketing strategy can be a challenge. More often than not, you are working on a tight budget, which basically means that you can’t risk making the wrong decision. Moreover, there is such an abundance of marketing-related information on the internet, that it can become hard to […]

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  • 5 Effective B2B Lead Generation Hacks
    Where can I find people who are interested in my products? How can I tempt them to part with their contact information? How often should I contact them, and what should I say? Can I skip all of this and just turn up at their homes, demanding they buy these products for goodness sake? As […]

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  • Social selling

    How to Build a Social Media Marketing Strategy That Actually Works
    Social media could be a goldmine for your business, but you first need to know how to tap into that...

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  • 5 Lead Generation Strategies: How To Generate More Leads From Your Website
    “Why would anyone need a strategy for lead generation?” is a bit like asking “Why would anyone want to put petrol in the tank of a vehicle?” A business can only survive if it has a steady influx of customers, and that steady influx of customers is maintained by lead generation. Customers determine the profitability […]

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  • Nine Practical Steps to be More Productive at Work
    Everyone struggles with productivity at one point or another. When this happens, it feels like a challenge to complete even the simplest of tasks. Luckily, there are things you can do to get back on track. In this article, we’ll look at how you can be more productive at work. To keep things clear, we’ve […]

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  • What are retargeting ads and how do they work?
    It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all the marketing strategies you’d need would be things like SEO, content marketing, and social media. But, according to Marketo, approximately 96% of visitors who come to […]

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