Learn More What is A/B testing and how can it increase engagement for your business? A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves… Marketing Success
Learn More 5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms… Marketing Success / Small Business Success
Learn More Email Marketing vs Marketing Automation: Are they the same? A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners… Marketing Success / Small Business Success
Learn More What is PPC marketing and how can it benefit your business? PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time… Marketing Success
Learn More What is drip marketing and when should you use it? The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and… Marketing Success
Learn More What is a lead capture form? This article will explain what a lead capture form is and how to use it to generate more leads. If… Marketing Success / Sales Management
Learn More It’s 2021: How are you reconnecting with customers? The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on… Customer Experience
Learn More How to break up with bad customers: Saying “bye” without burning bridges No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses… Customer Experience
Learn More International Women’s Day 2021: Supporting women-owned businesses through the pandemic International Women’s Day was first launched in the early 20th century when women collectively organised against inequality by agitating for… Small Business Success
Learn More 10 marketing tools for your business growth You may have heard the cliché that business is a contact sport where grit and determination separates the winners from… Marketing Success
Learn More How to identify (and keep!) your most valuable customers Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more… Customer Experience
Learn More How To Efficiently Manage Your Sales Pipeline A prospect or a potential customer doesn’t ideally make a purchase immediately after approaching your company. Even though our lives… Sales Management
Learn More How to build an effective sales strategy Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the… Sales Management
Learn More Revitalise Your Small Business Part 4: Great collaboration tools for small businesses As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies… Small Business Success
Learn More Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have… Marketing Success / Small Business Success