How To Measure Email Marketing Success [KPIs & Metrics]
What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO…
What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO…
As a business owner, you already operate on tight margins and limited resources. So, it’s vital to optimise your existing resources and maximise profits by cutting losses and inefficiencies. This…
Elevate your Act! Experience with new Linktivity add-ons In the fast-paced world of business, staying ahead often means embracing innovative solutions that enhance productivity and customer engagement. Introducing Linktivity Bundles—a…
Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn't about following your gut feeling or pursuing ideas from the top of your…
In the ever-evolving world of customer relationship management, staying productive and ahead of the curve is essential. With Act! Premium Version 25.2, we're proud to introduce new feature enhancements to…
A sales funnel flooded with tons of leads—it’s a cherished dream that unites marketing and sales teams. It isn’t surprising that 68 percent of marketers use lead scoring and generation as…
Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a personalised experience? To make your customers feel special and turn them into…
If you’re like most organizations, you probably manage your business with a unique mix of data, processes, and systems. For many small businesses, that usually means you’re updating and tracking…
Whether you’re running a global corporation or a bootstrapped startup, the right CRM (customer relationship management) platform can help you acquire and retain customers. It also lets you implement workflows…
Building upon the innovations in Act! Premium v25, Act! v25.1 further boosts business effectiveness with more tools to enhance security, gain richer insights, improve communication, and refine overall usability. Enhanced…
In the ever-evolving landscape of business communication, staying connected with customers and prospects is essential for growth and success. While emails have been the standard mode of correspondence, there's a…
In increasingly competitive market conditions, focusing on growth is the only way small businesses can survive and thrive in the long run. However, growing a business with limited resources comes…
In today's internet-savvy world, there's no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email…
It's finally happened. Your business has been on a steady upward climb, and you've reached the revenue targets for the year. And your brand image is starting to gain traction.…
Did you know 758, 168 new businesses were formed in the UK in 2021-2022? This means your small business will likely face stiff competition. How do you overcome it? Better…