The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers.. During 2020, businesses of all sizes...
Welcome to the Act! Blog
How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers, even if they...
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that...
A guide to your customer acquisition strategy
Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers. The best way to do this is through a repeatable, sustainable process that...
How to Develop a Killer Content Marketing Strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll...
How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal, repeat customers...
How to build an effective sales strategy
Running a business is much like warfare. You have to be weary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will have no...
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder. The good news is, that’s...
Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position or other...
Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog "Six free...
Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you...
An overview of best practices for inbox placement
One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email...