For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital...
Welcome to the Act! Blog
How to create high converting landing pages
When working on growing your business you’ll try various marketing tactics to identify the most effective ones for your particular business. One that works particularly well for a wide variety of...
How to Use Google Analytics in 2021
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, 29 million sites—including 87 percent of...
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You...
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on your competitors, and...
SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of obligatory keywords thrown in for good...
Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, when working form home, you’re in a situation where your team is split up in...
The (not so) hidden risks of outdated software
If you’re running a version of Act! that you purchased a few years ago (or more!), chances are your version has been retired. This means you’re no longer receiving key updates that help ensure your...
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and...
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85% of them claim that productivity has increased in their company thanks to...
How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses aren’t using...
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In...