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How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses aren’t using...
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In...
The Ultimate Content Calendar for 2021 and How to Use It
If you want to take your content marketing strategy to the next level in 2021, you’ll need a plan. A key part of any content marketing plan is a content calendar. This tool helps your business...
Six B2B content marketing best practices you need to start using today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic...
Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base after a particularly challenging...
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets, and finally paying good money to buy...
4 Must-Have Social Media Marketing Tools for Your Small Business
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going with social media might seem daunting, but you don’t have to do it alone. To...
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost...
Are you ready for marketing automation?
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of...
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves implementing a piece of content twice, one as a ‘control’ and another time with...
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance and complexity of modern marketing strategies may be daunting, they are...