There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and...
Welcome to the Act! Blog
The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many companies...
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus...
How to build a standardized sales process
A sales process is a series of phases or steps which a prospect goes through, before becoming a customer. If you have been selling for a while now but don’t have any agreed-upon sales process, there...
Mastering SEO basics: DIY checklist for small businesses
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how)...
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular...
Five Easy Local Marketing Ideas You Can Do Now
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine distribution increases, many countries are easing public restrictions and...
Small businesses get big benefits from content marketing
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital...
How to create high converting landing pages
When working on growing your business you’ll try various marketing tactics to identify the most effective ones for your particular business. One that works particularly well for a wide variety of...
How to Use Google Analytics in 2021
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, 29 million sites—including 87 percent of...
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You...
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on your competitors, and...