A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn these people into customers. A sales funnel typically has three stages:...
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The 9 Best Customer Satisfaction Survey Questions
Customer satisfaction is essential to the success of a business. Without satisfied customers, you’ll constantly be having to chase down new customers, which could be an even harder task with all...
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics are relatively...
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and...
4 Ways Marketing Automation Can Improve Your Customer Retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their...
3 Solid Strategies to Improve Customer Experience with Marketing Automation
Can you remember the last time you had a great experience with a business—maybe one that went out of its way to ensure your products were delivered on time or sold you products that did what they...
The Best Contact Management Software Tools for Small Businesses
As the inspirational speaker Bob Hooey once said: if you don’t take care of your customer, your competitor will. The challenge, however, is to understand what it means to take care of them. And what...
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook and 59% plan on increasing their use of Facebook ads this year. Plus, 71% of American adults use Facebook; that’s 150 million people...
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement, lower than...
What is retargeting and how does it work?
It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all the marketing...
7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social...
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their businesses. After...