Setting expectations for your email subscribers

Setting expectations for your email subscribers

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit...
What to do with an old email marketing list

What to do with an old email marketing list

Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the leads are already in your possession and there’s a potential that some...
10 marketing tools for your business growth

10 marketing tools for your business growth

You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking man’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say...