by Act! Team | Jul 21, 2021 | Marketing Success
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit...
by Act! Team | Jul 21, 2021 | Marketing Success
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the leads are already in your possession and there’s a potential that some...
by Act! Team | Jul 14, 2021 | Marketing Success
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to...
by Act! Team | Jul 13, 2021 | Marketing Success
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a...
by Act! Team | Jul 12, 2021 | Marketing Success
You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking man’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say...
by Act! Team | Jul 8, 2021 | Marketing Success, Small Business Success
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of...
