by Act! Team | Sep 20, 2021 | Customer Experience, Marketing Success
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have one thing in common: They primarily sell services...
by Act! Team | Aug 2, 2021 | Marketing Success, Sales Management
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their demographics, pain points, and needs. You might then create buyer personas as a...
by Act! Team | Jul 21, 2021 | Marketing Success
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit...
by Act! Team | Jul 21, 2021 | Marketing Success
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the leads are already in your possession and there’s a potential that some...
by Act! Team | Jul 14, 2021 | Marketing Success
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to...
by Act! Team | Jul 13, 2021 | Marketing Success
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a...
