In our previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once you’re up and running? For...
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Which tools can help you sell your goods and services?
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and process payments? There are...
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter,...
The (not so) hidden risks of outdated software
If you’re running a version of Act! that you purchased a few years ago (or more!), chances are your version has been retired. This means you’re no longer receiving key updates that help ensure your...
Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways...
How to create and manage a newsletter
In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with customers and prospects, and we offer a...
Six Easy Ways to Build a Small Business Marketing Plan in 2021
Let’s be honest — few entrepreneurs and business owners start a company simply because they love marketing. While some excel at marketing strategy and execution, for others just the thought of a...
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular...
10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back...
2020 Guide to Customer Acquisition
What does customer acquisition management look like in 2020? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to the global pandemic. Smaller...
How to Create a Newsletter People Love to Receive in 2020
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there are plenty of...
The Ten Best Software Tools for Small Businesses in 2020
There’s no question that 2020 has been an exceptionally tough year for small and medium businesses (SMBs). In September, a Yelp economic impact report concluded that nearly 100,000 businesses had...