Small Business Success - Page 6 of 7

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What is drip marketing and when should you use it?

The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency, these messages usually take the form of emails. However, drip marketing also refers to phone calls and other communication methods. If you are looking for […]

What is A/B testing and how can it increase engagement for your business?

A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’ and another time with a variation. The purpose of this is to analyze the results following the release of the content and assess which performs […]

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International Women’s Day 2021: Supporting women-owned businesses through the pandemic

Small Business Success

International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment more than a century ago, International Women’s Day has evolved to celebrate the social, economic, cultural, and political achievements of women around the world. Today, […]

Great collaboration tools for small businesses

Small Business Success

As we discussed in our Part 3 blog “How to Create More Efficient Marketing Campaigns”, one of the best philosophies for small business owners is to work smarter, not harder. The good news is, that’s even easier today with so many great marketing automation and collaboration tools on the market. No matter how large or […]

Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog “Six free ways to drive traffic to your website”, driving traffic to your website involves a mix of marketing activities you may […]

Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website

Small Business Success

For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2023, which will hopefully be a more prosperous year for everyone, now may be the time to put your marketing efforts on more solid ground. The first step? If your business doesn’t have a website yet, consider […]

Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you quickly get a website or eCommerce store off the ground. However, when it comes to attracting an audience, there’s no […]

Prepare for big sales events

Small Business Success

In a previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once you’re up and running? For many small businesses and entrepreneurs, big sales events such as Black Friday/Cyber Monday (BFCM) offer a big opportunity to boost […]

How to promote your business on social media

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them? First, make sure you’ve taken care of the basics. This includes […]

Pros and cons of starting a Facebook page

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]

How to create and manage a newsletter

In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with customers and prospects, and we offer a few key tips in this post. A newsletter is a great marketing tool for several reasons. For one […]

Six Easy Ways to Boost Your Small Business in 2021

Small Business Success

Let’s be honest — few entrepreneurs and business owners start a company simply because they had a love for marketing. While some excel at marketing strategy and execution, for others just the thought of a marketing plan can be extremely overwhelming. Where do you start? Who should you target? What are your short- and long-term […]

10 Techniques to Build Customer Loyalty

You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back to your business and reduce your churn rate. Technique #1: Deliver an excellent experience from the get-go. Like a […]

Email marketing permission is not what you think

The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]

5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow

Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with helpful content. You provide your contact information to get the content. You wait for the company to contact you, but they don’t. Now, imagine this revised […]