Marketing Success
Tips for Marketing Your Start-up or SMB on a Small Budget
The last few years haven’t been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. While purse strings have tightened, marketing has become more important than ever. Yet, most small business owners can’t afford exorbitant advertising and marketing budgets. Eight out of […]
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How to create high converting landing pages
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search engine marketing (SEM), banner ads, social media advertising, and email marketing are essential to any marketing strategy. But that’s just the beginning. While it’s important […]
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How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have one thing in common: They primarily sell services instead of physical products, and their businesses are based on building loyal, long-term relationships, not impersonal transactions. […]
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What are retargeting ads and how do they work?
It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all the marketing strategies you’d need would be things like SEO, content marketing, and social media. But, according to Marketo, approximately 96% of visitors who come to your […]
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Email Marketing for Financial Advisors: How to Get Started
Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don’t disappear into the dreaded spam folder or promotions tab? This article explains how to set up and run a successful email marketing strategy that is unique, […]
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4 Important Marketing Automation Trends for 2023
It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads as marketing automation tools increase lead engagement and improve sales and marketing alignment and productivity. Marketing automation software helps businesses with all of their customer experience and marketing efforts including […]
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The 4 Best Uses of Marketing Automation Tools
Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. And marketing includes various online channels like email marketing, inbound marketing, and social media marketing, to reach those valuable potential customers. That said, how do small businesses do it since tracking and optimizing […]
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Hesitant about email marketing? You’re probably already doing it.
Are you hesitant to use email marketing because it feels intimidating? You’re not alone. Many of our customers have expressed the same reservations – that email marketing seems too complex and expensive and likely requires extra staff or skills to execute it effectively. Ironically though, as we dig a bit deeper into how they communicate […]
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Email marketing for nonprofits: Better results, less work
It can be tempting to think an email marketing strategy is outdated and irrelevant. Some may say that nonprofits should focus more on upping their social media game to reach younger audiences. Of course, there’s no need to prioritize one over the other because a multi-channel marketing strategy is important for any organization. And, believe […]
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Top Email Marketing Strategies for Real Estate
Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008. Of course, no one understands this better than realtors like you. The question is, how can you stay top of mind in such a competitive […]
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Making the Most of Opt-Outs
Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to lose subscribers, and you can actually put them to good use. When one of your recipients decides they want to opt-out, you still have three goals to achieve before they leave. Make it Easy – […]
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Email Validation Services vs Traditional List Cleaning
Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are they different from traditional list cleaning methods, and how do the results stack up? Let’s pull back the curtain and find out. Hi, Do You Validate? Email address validation services are an attractive, simple concept: […]
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What is a spam complaint, exactly?
When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint – a report back to their inbox provider that the email is unwanted or unexpected. The inbox provider will then add the complaint to a […]
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Why Hard Bounces Occur and What to Do About Them
When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of the cause of the failure. Based on the codes and descriptions used, bounces messages can be classified as temporary “soft” bounces or permanent “hard” bounces. […]
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What is a Spam Trap?
A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email marketer would have reason to send email to a spam trap, so any and all email sent to a spam trap address is considered spam, and whoever sent the email […]
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