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From AI to Social Commerce: 7 Must-Know Marketing Trends
BlackBerry, Nokia, Kodak, Toys “R” Us—what do these companies have in common? They were once industry leaders but couldn’t keep up with the competition. Ultimately, they failed to innovate fast enough as market dynamics and consumer preferences evolved. How do
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Common Characteristics of High-Performing Teams
All organisations are made up of teams. The performance of these teams influences the overall success of a business. This... -
How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a... -
The Seven Sales Cycle Stages
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just... -
What is User Behaviour Analytics and How Can it Benefit Your Business?
User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and... -
5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While... -
The Best Objection Handling Techniques You Can Apply Right Now
In an ideal world, when you approach a potential customer about buying your product, they nod happily as you explain... -
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There... -
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed... -
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of... -
The Best Contact Management Software Tools for Small Businesses
As the inspirational speaker Bob Hooey once said: if you don’t take care of your customer, your competitor will. The... -
How The Right CRM Tool Can Help Marketers Working From Home
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone:... -
Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way,...
