Sales Management - Page 2 of 2

What is a lead capture form?

This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to drive more sales or educate your customers with a blog or other valuable content. To grow your business consistently you need to capture leads. A […]

How To Efficiently Manage Your Sales Pipeline

Sales Management

A prospect or a potential customer doesn’t ideally make a purchase immediately after approaching your company. Even though our lives would be a lot simpler if that were the case but in practice, the process of converting a prospect into an actual purchasing customer takes a little more time. This process, which starts with the […]

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How to build an effective sales strategy

Sales Management

Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will have no chances of coming out of a battle victorious. This means that unless you plan for every possible risk, and ensure that there are […]

The Best Objection Handling Techniques You Can Apply Right Now

Sales Management

In an ideal world, when you approach a potential customer about buying your product, they nod happily as you explain the benefits, agree the product is as great as you say it is, and stump up the cash you asked for. Unfortunately, we don’t live in an ideal world. Instead, throughout the selling process, you are […]

The Seven Sales Cycle Stages

Sales Management

Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just too busy trying to keep the business running from day to day. But the fact is, sales don’t “just happen”. To reach new customers, retain existing ones, and increase your revenue, it’s important to know […]

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What Is an Elevator Pitch and How Do You Write One?

Sales Management

Imagine you are in an elevator beside a potential client. Now imagine that you have until the elevator reaches the top floor to convince them of something. With such a short timeframe, each word must be chosen carefully to have the biggest impact. Now, obviously, this literal scenario is unlikely to ever happen. But it […]

Three sales funnel templates to help you convert like crazy

Sales Management

A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn these people into customers. A sales funnel typically has three stages: Awareness and discovery: This is when a prospect becomes aware of their problem and begins to research it. During this stage, they take […]

How to Write a Sales Script That Works

Sales Management

When people think of the word script, they think of actors reading lines. However, that’s not really what a sales script is. Rather, it’s a way for sales reps to prepare for a sales call and the issues that may arise. It’s kind of like how an interview host knows what subjects they will discuss […]

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What Is Inside Sales and How Do You Succeed at It?

Sales Management

You could be forgiven for mistaking the term “inside sales” for an exclusive sales club for exchanging contraband. In reality, however, “inside sales” refers to an emerging sales method which can be more efficient, more sustainable and even more profitable than traditional sales methods. What is Inside Sales? Inside sales is simply the act of […]

How to Make a Successful Sales Pitch

Sales Management

When considering how to make a successful sales pitch, it is first important to understand both what a sales pitch is and why it is necessary. A successful sales pitch requires a combination of high-level knowledge, a competitor analysis and an understanding of your client’s needs and pain points. The pitch will combine these attributes […]

Your Complete Guide to Sales Funnel Stages

Sales Management

A sales funnel is a graphic depiction of the entire journey your prospective buyers complete from the time they discover your brand until they buy your product. If you haven’t already created one for your company, you should. Why do you need a sales funnel — because potential customers typically need to get familiar with your company before you […]