What is Lead Nurturing and Why is it Crucial?
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have…
How to choose the best marketing automation software
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help…
Two Marketing Automation Tools You Should Be Using
One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email…
Is email marketing dead?
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing…
Tips for Your International Localization Strategy
If you want to engage a potential customer, the last thing that you would want to do is offend them, yet companies that don’t localize content while marketing to international…
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Why Sales and Marketing Alignment is Crucial For Your Business
To learn more about how Act! can help you with your sales and marketing alignment, click here. Or start a free trial to see for yourself!
Business women work with calculator and laptop,pen and notebook on the wooden table
3 Questions To Help Evaluate Your Branding Strategy
Before getting started with any type of marketing campaign, it's imperative to figure out what kind of brand identity you are looking to establish. Below are a few questions to…
Relationship Management Is Hitting Its Stride
Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is…
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