Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows businesses to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience.…
How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses…
Six B2B content marketing best practices you need to start using today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs…
The Ultimate Content Calendar for 2021 and How to Use It
If you want to take your content marketing strategy to the next level in 2021, you’ll need a plan. A key part of any content marketing plan is a content…
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing.…
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more…
Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
4 Must-Have Social Media Marketing Tools for Your Small Business
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going with social media might seem daunting, but you don’t have…