Marketing Success
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement, lower than normal open rates, bounce messages that refer to volume limits or reputation, a compliance notice from your provider, and of course if […]
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4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]
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A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical pitfall that can damage your reputation is failing to maintain your marketing list. Over time, some email addresses on your list will inevitably change hands, […]
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Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger a spam filter to block or junk your email. Spam filters will check for specific keywords like “free” or “no credit check” both in the […]
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Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend or family member. Comparatively, reaching an inbox with a high volume marketing email has a few more dependencies: While powerful marketing automation can expand your […]
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How The Right CRM Tool Can Help Marketers Working From Home
Are you part of the remote marketing workforce yet? Or consider it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the onset of the pandemic, 70% of companies are planning to adopt a hybrid work model. But what about your campaigns? Don’t they rely on face-to-face […]
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5 Ways Automation Can Take Your Email Marketing to the Next Level
Imagine you’re thinking about buying CRM software for your business. Like most business people, you begin your search on the internet, typing something like “affordable CRM software.” You check out 2 of the top-ranked providers. The first site offers an article about the importance of software customized to your business. You fill out a contact form […]
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Best Practices for Sending Email
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t cause any additional damage. While there are many indicators for reputation damage, poor sending practices will typically cause symptoms such as spam complaints, content blocks/filtering, […]
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7 Creative Ways to Build Your Email List
Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email address. While this still works, you don’t have to stop there. You can build your list faster by applying these innovative methods. 1. Collect Email […]
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Free CRM & Marketing Tools: Why you should be cautious about using them
As a small business owner, you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing tools are necessary to be successful and competitive in any area of business. It can be overwhelming trying to research which tools and software are […]
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What is Lead Nurturing and Why is it Crucial?
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have to take concrete steps to make your prospects more comfortable and more informed on your product or business. According to Marketing Sherpa, 73% of B2B […]
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How to choose the best marketing automation software
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help your sales team prioritize follow-ups, marketing automation software offers a range of features that translate into smarter marketing activities, better sales and marketing alignment, and […]
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How to Start a (Successful!) Business Blog
Have you considered starting a blog for your business, but haven’t gotten around to it yet? Maybe you think you don’t have time to blog, you don’t have the skills to be a successful blogger, or that blogging is something teenagers do to express their feelings. The fact is, blogs can be incredible tools for […]
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Two Marketing Automation Tools You Should Be Using
One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email marketing has experienced. Here’s a look at two of the most effective email marketing automation tools for businesses to use. Pop-Up Lead Capture Forms While […]
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Is email marketing dead?
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing and technology have changed dramatically over the years. Buyers have evolved as well and expect a more personalized brand experience. Should marketers stop emailing and […]
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