Marketing Success - Page 5 of 7

Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog “Six free ways to drive traffic to your website”, driving traffic to your website involves a mix of marketing activities you may […]

Small compressed phto of someone leaning on a desk in front of a computer

What is email deliverability and why does it matter?

Marketing Success

What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to ensure it’s all technically perfect. You’re sure this email is going to have a great click-to-convert rate, and generate a ton of leads. But your […]

Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you quickly get a website or eCommerce store off the ground. However, when it comes to attracting an audience, there’s no […]

close up of the mail icon from the ios systems

An overview of best practices for inbox placement

One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history and use algorithms to measure your sender reputation – in other words, they gauge how likely you are to send high quality emails based on […]

How to promote your business on social media

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them? First, make sure you’ve taken care of the basics. This includes […]

Pros and cons of starting a Facebook page

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]

How to create and manage a newsletter

In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with customers and prospects, and we offer a few key tips in this post. A newsletter is a great marketing tool for several reasons. For one […]

6 mailboxes in a row on a post with leaves and bushes in the background

How to Create a Newsletter that People will Love

Marketing Success

Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there are plenty of strategies that can help. Here is our in-depth guide on how to create a newsletter people love to read. What is an […]

7 Ways to Get More Engagement on Social Media

Marketing Success

If you’re trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social media pages. In order to actually connect with your customers, however, you need a strategy. Let’s look at some ways to make the […]

How to Create a Customer Acquisition Funnel Template

Marketing Success

For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best ways to attract new customers, but one of the most powerful modern acquisition tactics is undoubtedly the customer acquisition funnel template. It may be […]

Word-of-Mouth Marketing: How to Create an Impactful Strategy

Marketing Success

A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics are relatively easy to implement. In this article, we’ll explore everything you need to know about the topic. What is word-of-mouth-marketing? Word-of-mouth-marketing (WOM or WOMM) […]

Email Marketing vs Marketing Automation: Are They the Same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits of building a customer and lead database to send emails to. But, many don’t realize that they can save themselves valuable time by automating communications, […]

How to repair your email sender reputation, understanding symptoms and root causes

Marketing Success

Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement, lower than normal open rates, bounce messages that refer to volume limits or reputation, a compliance notice from your provider, and of course if […]

4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]

A Guide to Email Marketing List Hygiene

Marketing Success

The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical pitfall that can damage your reputation is failing to maintain your marketing list. Over time, some email addresses on your list will inevitably change hands, […]