Marketing Success
What is email deliverability and why does it matter?
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to ensure it’s all technically perfect. You’re sure this email is going to have a great click-to-convert rate, and generate a ton of leads. But your […]
Continue Reading
Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you quickly get a website or eCommerce store off the ground. However, when it comes to attracting an audience, there’s no […]
Continue Reading
An overview of best practices for inbox placement
One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history and use algorithms to measure your sender reputation – in other words, they gauge how likely you are to send high quality emails based on […]
Continue Reading
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them? First, make sure you’ve taken care of the basics. This includes […]
Continue Reading
Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]
Continue Reading
How to create and manage a newsletter
In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with customers and prospects, and we offer a few key tips in this post. A newsletter is a great marketing tool for several reasons. For one […]
Continue Reading
How to Create a Newsletter that People will Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there are plenty of strategies that can help. Here is our in-depth guide on how to create a newsletter people love to read. What is an […]
Continue Reading
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics are relatively easy to implement. In this article, we’ll explore everything you need to know about the topic. What is word-of-mouth-marketing? Word-of-mouth-marketing (WOM or WOMM) […]
Continue Reading
7 Ways to Get More Engagement on Social Media
If you’re trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social media pages. In order to actually connect with your customers, however, you need a strategy. Let’s look at some ways to make the […]
Continue Reading
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best ways to attract new customers, but one of the most powerful modern acquisition tactics is undoubtedly the customer acquisition funnel template. It may be […]
Continue Reading
A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical pitfall that can damage your reputation is failing to maintain your marketing list. Over time, some email addresses on your list will inevitably change hands, […]
Continue Reading
Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger a spam filter to block or junk your email. Spam filters will check for specific keywords like “free” or “no credit check” both in the […]
Continue Reading
Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend or family member. Comparatively, reaching an inbox with a high volume marketing email has a few more dependencies: While powerful marketing automation can expand your […]
Continue Reading
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]
Continue Reading
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with helpful content. You provide your contact information to get the content. You wait for the company to contact you, but they don’t. Now, imagine this revised […]
Continue Reading