Marketing Success
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon […]
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How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over 28 million sites—including 74% of the most popular 10,000—were using the tool as of April 22, 2022. It’s widely used for good reason. The software […]
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What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows businesses to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. Moreover, using state-of-the-art marketing automation software, you can get a panoramic view of prospect activity (by integrating it with your CRM), recognize the hottest leads and prioritize […]
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How to use social media for your small business
Social media is meant to be a conversation; you should be interacting with other people (and especially with your customers), instead of having a one-way dialogue and expecting the results to flow just from the sheer volume of content you share. To truly succeed on social media you need to: Define what you want to […]
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Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. This is reflected by WYZOwl statistics […]
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Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more effective campaigns. But we have found that in the rush to become “data-driven marketers”, three common mistakes seem to prevail. Here’s what those three mistakes […]
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Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base after a particularly challenging year. Get to Know Your Customers Day is celebrated on the third Thursday of each quarter. It’s a great reminder (and […]
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How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets, and finally paying good money to buy traffic, full of hope that this classic 3-legged strategy does the magic. Hope isn’t necessarily a bad thing but when […]
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What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency, these messages usually take the form of emails. However, drip marketing also refers to phone calls and other communication methods. If you are looking for […]
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What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’ and another time with a variation. The purpose of this is to analyze the results following the release of the content and assess which performs […]
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Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance and complexity of modern marketing strategies may be daunting, they are necessary to meet the complex requirements of modern customers. The one-trick-pony approach is redundant, so it is smart to implement powerful marketing strategies like […]
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What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to drive more sales or educate your customers with a blog or other valuable content. To grow your business consistently you need to capture leads. A […]
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What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the ad. Allowing advertisers to pay per visit to their page maximizes the opportunity to create conversions or warm leads. This is opposed to more traditional marketing strategies such as leaflet […]
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How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look easy, but they’re not just posting whatever comes to mind, even if it might look that way. Succeeding on social media for your business takes strategy and […]
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Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position or other demographics so you can provide targeted communications based on a market analysis? While these traditional methods of just sending out what you want […]
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