Marketing Success
What’s the difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or […]
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4 email marketing metrics you should be tracking
If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you effectively measuring progress towards those goals? A surprising number of small and medium-sized businesses invest a lot of time and energy creating email campaigns with […]
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Top 10 Reasons to Subscribe
There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your experience. Why conform to a rigid CRM solution when you don’t have to. Act! is a perfect fit for your business and industry, because it’s flexible. You have the freedom […]
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The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their demographics, pain points, and needs. You might then create buyer personas as a way to understand a typical buyer as a real person. While these […]
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Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would […]
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What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the leads are already in your possession and there’s a potential that some of those will convert, so why not […]
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How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to recipients that didn’t actually subscribe. That’s not great for you, but imagine what happens to the […]
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Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent […]
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10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking man’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say you have the best product in the […]
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Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]
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Mastering SEO basics: DIY checklist for small businesses
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. Instead, many small business owners prefer to focus their time on more immediate revenue-generating activities, like sales promotions […]
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Five Easy Local Marketing Ideas You Can Do Now
There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to your local community starting today. 1. Keep customers informed and excited! If your social media pages, website, blog, webinars and other content marketing efforts have taken a back seat to […]
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How small businesses get big benefits from content marketing – Act!
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing has leveled the playing field for companies of all sizes. Today, even entrepreneurs and mom-and-pop shops can design a well-crafted content marketing approach to attract […]
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SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of obligatory keywords thrown in for good luck. SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing […]
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Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon […]
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