Marketing Success - Page 3 of 6

Top Email Marketing Strategies for Real Estate

Marketing Success

Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008. Of course, no one understands this better than realtors like you. The question is, how can you stay top of mind in such a competitive […]

Making the Most of Opt-Outs

Marketing Success

Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to lose subscribers, and you can actually put them to good use. When one of your recipients decides they want to opt-out, you still have three goals to achieve before they leave. Make it Easy – […]

Email Validation Services vs Traditional List Cleaning

Marketing Success

Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are they different from traditional list cleaning methods, and how do the results stack up? Let’s pull back the curtain and find out. Hi, Do You Validate? Email address validation services are an attractive, simple concept: […]

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What is a spam complaint, exactly?

Marketing Success

When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint – a report back to their inbox provider that the email is unwanted or unexpected. The inbox provider will then add the complaint to a […]

Why Hard Bounces Occur and What to Do About Them

Marketing Success

When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of the cause of the failure. Based on the codes and descriptions used, bounces messages can be classified as temporary “soft” bounces or permanent “hard” bounces. […]

What is a Spam Trap?

Marketing Success

A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email marketer would have reason to send email to a spam trap, so any and all email sent to a spam trap address is considered spam, and whoever sent the email […]

What’s the difference between email marketing and marketing automation?

Marketing Success

Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or […]

4 email marketing metrics you should be tracking

Marketing Success

If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you effectively measuring progress towards those goals? A surprising number of small and medium-sized businesses invest a lot of time and energy creating email campaigns with […]

The importance of making emotional connections with customers

Psychologists have studied the role our emotional brain plays in decision-making for years, and marketers have looked closely at these findings to better understand how and why consumers decide to purchase. In a nutshell, they’ve found that emotions play a much larger role in our purchasing decisions than facts, figures, and features. Even when purchasing […]

What to do with an old email marketing list

Marketing Success

Old lists are inherently risky to your sender reputation as the addresses are more likely to hard bounce, generate spam complaints, or at worst, have been converted into spam traps. Old lists also carry much less potential for conversion than a list composed of recently acquired and interested subscribers. The risk-reward balance for old lists […]

Setting expectations for your email subscribers

Marketing Success

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would […]

How to protect your marketing campaigns from bots and list bombing

Marketing Success

Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to recipients that didn’t actually subscribe. That’s not great for you, but imagine what happens to the […]

Why you should use email confirmation for subscription marketing

Marketing Success

What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent […]

Building Brand Awareness through Social Media

There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]

Mastering SEO basics: DIY checklist for small businesses

Marketing Success

Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. Instead, many small business owners prefer to focus their time on more immediate revenue-generating activities, like sales promotions […]