CRM Best Practice
Building Exceptional Customer Relationships With CRM
Every interaction you have with a customer matters. From the ease of your ordering process to the expertise of your customer support agents, every time a customer has contact with a piece of your company it shapes their view of your entire brand and their relationship with you. Most people think of a relationship that […]
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Using Act! To Get To Know Your Customers
Thorough knowledge of your customers and prospects is invaluable and critical for your company’s success. A recent article from Business 2 Community highlights six fundamental features of a long-lasting relationship with customers. Knowledge is second on the list. Whether you’re cultivating relationships in a B2C or B2B context, understanding your clients’ needs, goals, preferences, and […]
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Relationship Management Is Hitting Its Stride
Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is more efficient and more effective communications that are backed by data, rather than intuition. This doesn’t just apply to a few companies; small businesses now […]
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