How exactly does a CRM help?
As commerce becomes increasingly global and ultra-competitive, businesses that are better able to understand their customers’ needs, create more long-term customers. The small business CRM of Act! allows this by bringing everything together in your customer histories and preferences, all of your ongoing and prospective deals, all emails, all notes, all leads, all scheduled and previous appointments; basically all the pertinent information you could need, available within one beautiful interface. This enables businesses be more vigilant when dealing with customer queries, be certain that they never miss an appointment, formulate targeted marketing strategies and most importantly, build enduring relationships with the customers.