Act! - the cornerstone of a powerful sales strategy

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From its launch in 2006, European consulting firm Manessens' meticulous approach to sales has enabled it to grow in the highly competitive French IT market, something that wouldn't have been possible without Act! as an integral component of its strategy.

Like any ambitious company starting out, winning clients fast was always a key objective for Nantes-based consultancy firm Manessens. But with its core markets - the French IT and service sectors - so competitive, achieving this would require a highly effective sales and client management strategy.

"I knew we would have to be extremely organized when it came to targeting prospects, and that we would need an efficient tool in place to do that," says Manessens' Co-Manager and Sales Director Olivier Tardif.

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We chose Act! as our CRM solution not just because it's easy to use, but also the scope it offers us in terms of configuration. We're now opening around ten new accounts each year, a level of performance that's all due to Act!
Customer Results

Results

By using Act! Manessens now have 15 sales people working across two industries, but all connected through one powerful CRM application.

  • There are now 50,000 entries in Manessens' Act! database.
  • 10 new accounts are opened each year thanks to the efficiencies that Act! brings to the sales process.
  • Only 1/2 a day is required for new employees to become familiar with Act!

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