Act! the positive answer to personalized service

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Whether it's providing snacks, cans, crisps, or cups of fresh coffee, Act! is helping one leading vending machine company to connect better with its customers.

Ever since its launch in 1996, delivering great service to its customers has been at the heart of all that Connect Vending does. As a result, this Oxfordshire-based company has grown into the leading independent supplier and operator of vending machines, with customers right across the UK.

That success wouldn't have been possible without the company's determination to grow and maintain strong relationships with all of its customers, something that it's now much better able to do thanks to Act!, as Dasha Skelton from Connect Vending explains.

"From initial contact right through to making a sale, Act! allows us to capture usable information at every point of the entire customer relationship. That means we now have a complete picture of an account's history and current status, so we can exactly tailor the service we offer to each customer's needs."

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Act! has helped us to improve the structure of our internal systems so we can make better use of external data.
Customer Results

Results

The efficiency of Act! has increased productivity in the sales team, enabling them to deal with more customer calls each day. What's more, since the account managers know where each of their customers is in the buying cycle, they can make contact with them just the right moment to service their needs.

Because of that increased ability to target customers and prospects with the right product information at the most appropriate moment, the company has been able to reduce the length time from first contact to sale.

From an administration perspective, data can also be captured faster and shared much more easily amongst the whole team, who have the confidence of knowing that the information they have in front of them is accurate and current.

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