Small Business Success - Page 7 of 7

Email Marketing vs Marketing Automation: Are They the Same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits of building a customer and lead database to send emails to. But, many don’t realize that they can save themselves valuable time by automating communications, […]

4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]

The Ten Best Software Tools for Small Businesses

Small Business Success

There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions, labor shortages, and now the threat of a worldwide economic downturn. Software technology and automation have undoubtedly enabled many small companies to adapt their business […]

Best Practices for Sending Email

Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t cause any additional damage. While there are many indicators for reputation damage, poor sending practices will typically cause symptoms such as spam complaints, content blocks/filtering, […]

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10 Signs Your Business Might Need a CRM

There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn’t growing as much as you think it could. Or, on the flip side, it could be growing so fast that you’re completely overwhelmed and unsure about how […]

The best small business blogs to follow

Small Business Success

As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to always learning so you can optimize the way you run your business. The best small business blogs have a wealth of useful information that can help you both innovate and ensure that you meet the […]

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7 simple growth hacks to grow your small business

Small Business Success

As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money, or resources left to grow it. Of course, growth is critical if your business is going to survive and thrive in the long term. Without it, customer […]

Relationship Management Is Hitting Its Stride

Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is more efficient and more effective communications that are backed by data, rather than intuition. This doesn’t just apply to a few companies; small businesses now […]