How to boost insurance sales with marketing automation
As every insurance agency knows, gaining consumer trust is one of the biggest challenges in the insurance industry. In fact, one study found that only 20% of customers think that…
As every insurance agency knows, gaining consumer trust is one of the biggest challenges in the insurance industry. In fact, one study found that only 20% of customers think that…
The insurance industry is fiercely competitive — but of course, as an insurance professional, you already know that. If you’re struggling to grow your business and capture more of the…
Integrating new software solutions into your team's operations can be costly and time-consuming for any size business. The dedicated team at Softech Solutions alleviates these burdens by working with businesses…
It can be tempting to think an email marketing strategy is outdated and irrelevant. Some may say that nonprofits should focus more on upping their social media game to reach…
No matter the size or scope of your business, having a helping hand to get new software up and running can make an onboarding process much easier. The dedicated professionals…
Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008.…
All nonprofits — no matter what size or area they serve — face many of the same challenges. They have to manage both paid employees and volunteers. Attract new donors…
Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to lose subscribers, and you can actually put them to good…
Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are they different from traditional list cleaning methods, and how do…
When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint…
When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of…
A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email marketer would have reason to…
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every…
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but is…