What is a sales funnel?


 

A sales funnel is the process prospects go through to become a customer. Each stage of the funnel takes the buyer one step closer to making a purchase. A well-planned sales funnel will define the actions your business needs to take to push prospects to the next stage.

The process is described as a funnel because it starts by attracting many people, before narrowing them down until you are left only with those who buy your product.

This drop off is inevitable — you will never be able to convert everyone. However, effective funnels will turn the highest number of people possible into buyers. Businesses should continually optimize and experiment with their funnel to make it more effective.

68% of businesses fail to identify and measure their sales funnels, which results in 79% of leads never converting into sales.1

Struggling to convert?

Better lead management can help. Click here to receive your complete guide to lead management.

Download the eBook
Lead Management Guide

Act! helps you build and optimize your sales funnel

Try Act! Growth Suite free for 14 days and find out how.

Try it free

A beginner's guide to sales management

Are you looking to master sales management and successfully lead your sales team, but you're not sure how to get started? Download our free sales management guide now.

Download the guide
Beginner's Guide to Sales Management

Wrapping up

A sales funnel has many benefits for businesses that use them. They define sales processes and allow sales teams to optimize each step of the journey. This can ultimately result in more sales and profit for your business.

Hopefully, this article will have shown you how to build a sales funnel. If you need more information, we have plenty of resources that can help. Check them out below:

© Swiftpage ACT! LLC. All rights reserved. Swiftpage, Act!, and the Swiftpage product and service names mentioned herein are registered trademarks or trademarks of Swiftpage ACT! LLC, or its affiliated entities. All other trademarks are property of their respective owners.