Act! Marketing Automation

Work smarter, not harder with Marketing Automation and CRM together.

What is Marketing Automation? Find out →

Campaign Management

Engage prospects & customers

Let Act! Marketing Automation do the work for you to drive engagement and optimize your customer lifecycle. Schedule and send simple ad-hoc email blasts to specific groups of contacts or design automated response-driven nurture campaigns to lead your prospects and customers down highly-personalized paths.

Share campaigns on your social sites to further extend your reach or embed links in templates to drive traffic to your social networks. A campaign calendar ensures you always have a comprehensive view of current and scheduled activities.

Key features:

Template Editor & Workflow Designer

Design impactful communications and campaigns

Start with one of 170+ sample templates or import your existing templates into the interactive HTML template editor to create professional mobile-friendly emails, newsletters, and landing pages. Custom-tailor templates using a simple drag-and-drop interface that requires no formal coding or design skills, then preview in mobile and desktop modes to ensure flawless rendering.

Leverage pre-built turnkey campaigns or use the visual workflow designer to map out multi-stage campaigns and activity triggers with a graphical representation of your automated communication flow.

Key features:

CRM Workflow

Fuse your sales and marketing efforts

Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on criteria you define, then automatically creates and assigns actions to ensure rapid follow-up – based on a customer’s engagement with emails, lead forms, or surveys.

With a closed-loop connection between your sales and marketing activities enabled by integrated CRM and Marketing Automation in Act!, you’ll quickly expand your reach and be able to focus your attention where it counts.

Key features:

CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.

Want to learn more? Check out these resources:

Recorded demo

What integrated Marketing Automation and CRM can do for your business

Article

The top 5 benefits of integrated CRM and email marketing.

Article

How an integrated CRM and marketing automation platform accelerates sales

Infographic

5 Benefits of CRM + marketing automation together

Landing Pages & Forms

Grow and engage your audience

Grow your audience by capturing new leads directly from your website or from custom landing pages you design and deploy. Leads instantly become new contacts in Act! with follow-up activities automatically assigned so you can rapidly capitalize on new opportunities.

Surveys and newsletters are an effective way to stay engaged with existing customers, and interactions are instantly recorded on each contact record.

Key features:

Real-time Performance Metrics

Understand what’s working and refine your strategy

Optimize your marketing strategy with real-time campaign performance metrics such as opens, clicks, bounces, and more. Perform A/B tests to identify your best-performing creative, messaging, and marketing assets such as marketing collateral and YouTube videos, and analyze customer behavior on your website.

Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company.

Key features:

Deliverability

Trust your campaigns will reach inboxes

Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you’ll have access to a library of self-service digital assets – including training guides and a video library – to help you get started with ease, as well as numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.

If you need additional training or assistance, our Professional Services team is available on a per-hour basis to guide you through set-up, configuration, and usage best practices.

Key features:

Experience the power of CRM and Marketing Automation together.

Select the perfect-fit plan for your business.

Act! Marketing Automation Plans

	Basic Included	Select ~~$79~~ $59.25 user/mo	Complete ~~$199~~ $149.25 user/mo	Advanced ~~$399~~ $299.25 user/mo
Email marketing Create and send impactful email campaigns proven to drive sales to your Act! contacts.
170+ responsive templates Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
Interactive template editor Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
Email tracking & metrics View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
Drip marketing¹ Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.
Visual workflow designer¹ Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
Campaign calendar Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
Deliverability & compliance tools Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
Additional email sends
Turnkey campaigns Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.	-
HTML email editor Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.	-
Landing pages Select from a categorised library of pre-built landing page templates or design and create your own with step-bystep guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.	-
Surveys Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.	-
Drip marketing Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.	-