Real relationships.
Real results.

Act! is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! accommodates all the unique ways you do business.

The power of both CRM and Marketing Automation, all in one affordable platform

A feature-rich, customizable platform with flexible deployment options to accommodate the specific ways you do business

An easy-to-use feature set that we've perfected with feedback from millions of customers

MARKETING AUTOMATION

Attract and engage prospects and existing customers.

  • Stand out with personalized campaigns and landing pages.
  • Stay connected to prospects and customers using automated workflows and triggers.
  • Know what’s working and how to prioritize your follow-up with actionable insights.

SALES PIPELINE MANAGEMENT

Close opportunities faster and more frequently.

  • Keep track of opportunities using a suggested or personalized sales process.
  • See a complete, visual representation of your pipeline and drill into any opportunity for more detail.
  • Focus your time on your most winnable deals with powerful pipeline insights.

CUSTOMER MANAGEMENT

Make every customer feel like they're your best.

  • Bring your calls, emails, documents, and personal notes into one, organized place.
  • Find what you need in an instant with powerful search capabilities.
  • Personalize every interaction with a complete view of your relationship history.

ACTIVITY MANAGEMENT

Stay on top of key projects and priorities.

  • Get on top of it and stay on top of it by keeping track of all customer activities.
  • Tie every task to the associated contact record.
  • Know exactly where to focus your time with daily, prioritized task lists.

INTEGRATIONS

Connect with the apps and tools you love.

  • Integrate Act! with Microsoft Outlook, Gmail, Zapier, and Act! Add-ons.
  • Work from Act! or the other tools you already rely on every day.
  • Have access to the latest details, because everything is connected, up-to-date, and in sync.

Content provided with permission by Act! at act.com.

Full-featured CRM and Marketing Automation for individuals and SMBs.

With Act! Premium, you have options.

  • Customer relationship management
  • Sales pipeline management
  • Marketing automation included
  • Analytics dashboards & reporting
  • Calendar, email, & activity tracking
  • Integrated specific templates
  • Industry-specific templates
  • Act! Companion mobile app

Featured add-on

Act! Premium Desktop

(On-Premises)

$3750

USD/user/mo
(billed annually)

Experience the security and control of an on-premises solution where you deploy and manage the software.

Marketing Automation

Enhance your CRM by optimizing the ways you communicate with prospects and customers.

Included

Basic

Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1

  • Email marketing
  • 170+ responsive templates
  • Interactive template editor
  • Email tracking & metrics
  • Drip marketing1
  • Visual workflow designer1
  • Campaign calendar
  • Deliverability & compliance tools
+$79*

$5925*

account/mo
(billed annually)

Select

Powerful marketing automation features to engage your customers and grow your business25,000 emails per month to unlimited contacts

Includes Basic features, plus:
  • Turnkey campaigns
  • HTML email editor
  • Social sharing
  • Landing pages
  • Surveys
  • Drip marketing
  • Response-driven nurture marketing
  • Visual workflow designer
  • Team Management
+$199*

+ $14925*

account/mo
(billed annually)

Complete

Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts

Includes Select features, plus:
  • Marketing automation to CRM workflow
  • Asset tracking
  • Advanced lead capture
  • Lead management & scoring
  • Event marketing
  • Website activity tracking
+$399*

+ $29925*

account/mo
(billed annually)

Advanced

Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts

Includes Complete features, plus:
  • Progressive profiling
  • A/B testing

1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.

Additional add-ons

 

+ $10

USD/user/mo
(billed annually)

Dual Access
(Desktop Desktop Cloud Sync Cloud Sync)

Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.

+ $10

USD/user/mo
(billed annually)

Enhanced Support

Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.
Learn more →

+ $10

USD/user/mo
(billed annually)

Custom Tables

Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →

Featured add-on

Act! Premium Cloud

(Cloud-Based)

$30

$40 (w/desktop sync)USD/user/mo
(billed annually)

Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

Marketing Automation

Enhance your CRM by optimizing the ways you communicate with prospects and customers.

Included

Basic

Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1

  • Email marketing
  • 170+ responsive templates
  • Interactive template editor
  • Email tracking & metrics
  • Drip marketing 2
  • Visual workflow designer 2
  • Campaign calendar
  • Deliverability & compliance tools
+$79*

$5925*

account/mo
(billed annually)

Select

Powerful marketing automation features to engage your customers and grow your business25,000 emails per month to unlimited contacts

Includes Basic features, plus:
  • Turnkey campaigns
  • HTML email editor
  • Social sharing
  • Landing pages
  • Surveys
  • Drip marketing
  • Visual workflow designer
  • Team Management
+$199*

+ $14925*

account/mo
(billed annually)

Complete

Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts

Includes Select features, plus:
  • Marketing automation to CRM workflow
  • Response-driven nurture marketing
  • Asset tracking
  • Advanced lead capture
  • Lead management & scoring
  • Event marketing
  • Website activity tracking
+$399*

+ $29925*

account/mo
(billed annually)

Advanced

Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts

Includes Complete features, plus:
  • Progressive profiling
  • A/B testing

1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.

Additional add-ons

 

+ $10

USD/user/mo
(billed annually)

Dual Access
(Desktop Desktop Cloud Sync Cloud Sync)

Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.

+ $10

USD/user/mo
(billed annually)

Enhanced Support

Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.

+ $10

USD/user/mo
(billed annually)

Custom Tables

Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →

Content provided with permission by Act! at act.com.