It’s all about relationships.
Make every interaction count.
Act! CRM makes it simple to create happier clients while building a consistent pipeline of new, repeat, and referral business.
CRM and email marketing features on a ready-to-use cloud platform helping you stay on top of relationships
A solution that integrates with all of the essentials apps you're already using
All-in-one sales and marketing solution that’s good for your bottom line from day one
EMAIL MARKETING
Attract clients and generate repeat business.
- Set your services apart with personalized campaigns and landing pages you build using turnkey templates.
- Automated workflows make it easy to stay engaged with prospects and clients.
- Know what’s working and how to prioritize your follow-up with actionable results.
OPPORTUNITY MANAGEMENT
Secure contracts faster and more frequently.
- Keep track of every opportunity with easy-to-use sales pipeline tools.
- Quickly progress deals through stages and drill into any opportunity for more detail.
- Powerful pipeline insights help you pinpoint your most winnable deals.
CUSTOMER MANAGEMENT
Make every client feel like number one.
- Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place.
- Personalize every interaction to make clients feel like they’re your most important priority.
ACTIVITY MANAGEMENT
Stay on top of key projects and priorities.
- Get on top of it and stay on top of it by keeping track of all client activities and to-dos right on their contact record.
- Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.
- Know exactly where to focus your time with daily, prioritized task lists.
Content provided with permission by Act! at act.com.
It’s all about relationships.
Make every interaction count.
Act! CRM makes it simple to create happier clients while building a consistent pipeline of new, repeat, and referral business.
Act! CRM
StarterBasic CRM + eMarketing
$12
USD/user/mo(billed annually)
or pay as you go at $18/mo
Unlimited contacts + customer, task, and activity management to keep you on top of things, with marketing and sales opportunity tools to get you started.
Act! CRM
ProfessionalFull-featured CRM + eMarketing
$25
USD/user/mo(billed annually)
or pay as you go at $35/mo
Everything in Starter + Capture new leads and turn them into clients with marketing automation and sales process management. Save time and make work easier with key integrations like Outlook and Gmail.
Act! CRM
ExpertAdvanced CRM + eMarketing
$50
USD/user/mo(billed annually)
or pay as you go at $65/mo
Everything in Professional + All you need to increase revenue and work strategically, including advanced reporting and insights, A/B testing, and progressive profiling.
Content provided with permission by Act! at act.com.
Real relationships.
Real results.
Act! is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! accommodates all the unique ways you do business.
The power of both CRM and Marketing Automation, all in one affordable platform
A feature-rich, customizable platform with flexible deployment options to accommodate the specific ways you do business
An easy-to-use feature set that we've perfected with feedback from millions of customers
MARKETING AUTOMATION
Attract and engage prospects and existing customers.
- Stand out with personalized campaigns and landing pages.
- Stay connected to prospects and customers using automated workflows and triggers.
- Know what’s working and how to prioritize your follow-up with actionable insights.
SALES PIPELINE MANAGEMENT
Close opportunities faster and more frequently.
- Keep track of opportunities using a suggested or personalized sales process.
- See a complete, visual representation of your pipeline and drill into any opportunity for more detail.
- Focus your time on your most winnable deals with powerful pipeline insights.
CUSTOMER MANAGEMENT
Make every customer feel like they're your best.
- Bring your calls, emails, documents, and personal notes into one, organized place.
- Find what you need in an instant with powerful search capabilities.
- Personalize every interaction with a complete view of your relationship history.
ACTIVITY MANAGEMENT
Stay on top of key projects and priorities.
- Get on top of it and stay on top of it by keeping track of all customer activities.
- Tie every task to the associated contact record.
- Know exactly where to focus your time with daily, prioritized task lists.
INTEGRATIONS
Connect with the apps and tools you love.
- Integrate Act! with Microsoft Outlook, Gmail, Zapier, and Act! Add-ons.
- Work from Act! or the other tools you already rely on every day.
- Have access to the latest details, because everything is connected, up-to-date, and in sync.
Content provided with permission by Act! at act.com.
With Act! Premium, you have options.
Full-featured CRM and Marketing Automation for individuals and sales teams.
Featured add-on
Act! Premium Desktop
(On-Premises)
$3750
USD/user/mo(billed annually)
Experience the security and control of an on-premises solution where you deploy and manage the software.
Marketing Automation
Enhance your CRM by optimizing the ways you communicate with prospects and customers.
Included
Basic
Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1
- Email marketing
- 170+ responsive templates
- Interactive template editor
- Email tracking & metrics
- Drip marketing 2
- Visual workflow designer 2
- Campaign calendar
- Deliverability & compliance tools
$5925*
account/mo(billed annually)
Select
Powerful marketing automation features to engage your customers and grow your business25,000 emails per month to unlimited contacts
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Team Management
+ $14925*
account/mo(billed annually)
Complete
Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts
- Marketing automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture
- Lead management & scoring
- Event marketing
- Website activity tracking
+ $29925*
account/mo(billed annually)
Advanced
Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts
- Progressive profiling
- A/B testing
1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.
Additional add-ons
+ $10
USD/user/mo(billed annually)
Dual Access
(Desktop 
Cloud Sync)
Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.
+ $10
USD/user/mo(billed annually)
Enhanced Support
Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.
+ $10
USD/user/mo(billed annually)
Custom Tables
Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →
Featured Add-on
Act! Premium Desktop
(On-Premises)
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Act! Marketing Automation (Basic Tier)
- Data import tool
- Expert technical support
- Windows® 11 Compatible
Marketing Automation
Enhance your CRM by optimizing the ways you communicate with prospects and customers.
Included
Basic
Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1
- Email marketing
- 170+ responsive templates
- Interactive template editor
- Email tracking & metrics
- Drip marketing 1
- Visual workflow designer 1
- Campaign calendar
- Deliverability & compliance tools
$5925*
account/mo(billed annually)
Select
Powerful marketing automation features to engage your customers and grow your business 25,000 emails per month to unlimited contacts
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Campaign calendar
- Deliverability & compliance tools
+ $14925*
account/mo(billed annually)
Complete
Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts
- Marketing automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture
- Lead management & scoring
- Event marketing
- Website activity tracking
+ $29925*
account/mo(billed annually)
Advanced
Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts
- Progressive profiling
- A/B testing
- Deliverability & marketing onboarding session
1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.
Additional add-ons
+ $10
USD/user/mo(billed annually)
Dual Access
(Desktop Cloud Sync)
Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.
+ $10
USD/user/mo(billed annually)
Enhanced Support
Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.
+ $10
USD/user/mo(billed annually)
Custom Tables
Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →
Featured add-on
Act! Premium Cloud
(Cloud-Based)
$30
$40 (w/desktop sync)USD/user/mo(billed annually)
Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
Marketing Automation
Enhance your CRM by optimizing the ways you communicate with prospects and customers.
Included
Basic
Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1
- Email marketing
- 170+ responsive templates
- Interactive template editor
- Email tracking & metrics
- Drip marketing 2
- Visual workflow designer 2
- Campaign calendar
- Deliverability & compliance tools
$5925*
account/mo(billed annually)
Select
Powerful marketing automation features to engage your customers and grow your business25,000 emails per month to unlimited contacts
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Team Management
+ $14925*
account/mo(billed annually)
Complete
Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts
- Marketing automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture
- Lead management & scoring
- Event marketing
- Website activity tracking
+ $29925*
account/mo(billed annually)
Advanced
Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts
- Progressive profiling
- A/B testing
1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.
Additional add-ons
+ $10
USD/user/mo(billed annually)
Dual Access
(Desktop Cloud Sync)
Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.
+ $10
USD/user/mo(billed annually)
Enhanced Support
Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.
+ $10
USD/user/mo(billed annually)
Custom Tables
Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →
Featured Add-on
Act! Premium Cloud
(Cloud-Based)
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional $)
All features of Act! Premium Desktop, plus:
Marketing Automation
Enhance your CRM by optimizing the ways you communicate with prospects and customers.
Included
Basic
Entry-level email marketing capabilities to help you get the word out and stay in touch.2,500 emails per month to unlimited contacts1
- Email marketing
- 170+ responsive templates
- Interactive template editor
- Email tracking & metrics
- Drip marketing 1
- Visual workflow designer 1
- Campaign calendar
- Deliverability & compliance tools
$5925*
account/mo(billed annually)
Select
Powerful marketing automation features to engage your customers and grow your business 25,000 emails per month to unlimited contacts
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Campaign calendar
- Deliverability & compliance tools
+ $14925*
account/mo(billed annually)
Complete
Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts 50,000 emails per month to unlimited contacts
- Marketing automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture
- Lead management & scoring
- Event marketing
- Website activity tracking
+ $29925*
account/mo(billed annually)
Advanced
Sophisticated marketing automation features and valuable consulting services to fast-track your success 100,000 emails per month to unlimited contacts
- Progressive profiling
- A/B testing
- Deliverability & marketing onboarding session
1 - Basic tier limited to 10,000 email sends per month (Included + Paid).
2 - Basic tier limited to emails as only available activity type.
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 31, 2022.
Additional add-ons
+ $10
USD/user/mo(billed annually)
Dual Access
(Desktop Cloud Sync)
Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.
+ $10
USD/user/mo(billed annually)
Enhanced Support
Experience VIP service with feature guidance by phone, remote support on request, dedicated web chat, and more.
+ $10
USD/user/mo(billed annually)
Custom Tables
Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialized industry practices together in Act!. Learn more →
Content provided with permission by Act! at act.com.