Act! Names Andrew Kane as Chief Financial Officer

Act! Names Andrew Kane as Chief Financial Officer

Private equity executive adds finance and strategy expertise to CRM leader’s executive team

Scottsdale, AZ – February 29, 2024 – Act!, a leading customer relationship management (CRM) and marketing automation solution for small businesses around the world, today announced the appointment of Andrew Kane as Chief Financial Officer. In his role, Mr. Kane will be responsible for all aspects of the company’s global finance and accounting operations.

Prior to joining Act! Mr. Kane spent over a decade at SFW Capital Partners investing in and advising software, information, and other technology companies. Mr. Kane was responsible for leading the evaluation and execution of new investment opportunities, as well as supporting SFW’s existing investments, including Act!, Greenshades Software, Captify Technologies, Devada, GLG, Essen Bioscience, MD Buyline, among others. Mr. Kane previously served on the Boards of Act!, Greenshades Software, and Devada, and currently serves on the Board of Captify Technologies.

Prior to joining SFW, Mr. Kane worked at Gotham Consulting Partners, a management consulting firm specializing in private equity firms and their portfolio companies. Mr. Kane earned a B.S. in Operations Research and Information Engineering from Cornell University.

“Andrew brings invaluable expertise in SaaS strategy and oversight of B2B execution, as well as a unique awareness of our operations, having been a long-time Board member. His discipline and strong financial acumen will add new dimensions to our leadership team,” said Bruce Reading, President & CEO of Act!. “We are delighted to welcome Andrew to his new role with us, and look forward to his valuable contributions.”

“After working closely with the Act! Team over the last few years, I’ve seen the company’s growth potential firsthand,” said Kane. “With the recent advances in the cloud offering, alongside its long-standing market position and experienced team, there’s an enormous opportunity ahead and I’m excited to be part of it.”

To learn more about Act!, visit

About Act!

Act! is a leading provider of comprehensive CRM and marketing automation solutions that connect businesses with their customers. The company’s offerings provide unrivaled value with more marketing capabilities than other similarly priced CRMs. With Act!, professionals build relationships, not just transactions. The company’s all-in-one solution supports small and medium-sized professional businesses at any stage.

Media Contact

Steve Martin, Chief Marketing Officer at Act!

(480) 304-4300 x2806