Your Complete Guide to Lead Management

A guide that teaches you everything you need to know to manage, nurture, and convert leads into customers.


About this guide

In this advanced lead management guide, we’ll be going into detail regarding everything lead management, and how to tailor a strategy that works best for your business.

Here’s what you’ll be learning…

  • How to qualify and segment leads
  • How to structure different types of lead nurturing campaigns
  • How to segment content by funnel position
  • How to use marketing automation tools to optimize campaigns
  • Best practices & tips for consistently converting leads
  • How to evaluate and improve lead management results
Lead Management Guide

The biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say." Brent Sullivan, Loan Officer Homeowner's Financial Group

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