Act! Advantage
Standard
Standard
£25
- Full-featured CRM & Mobile App
- Basic Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
- Standard Interactive Quotes & Online Appointment Scheduling
- Standard Forms, Surveys, Website Chat & Event Management
- Reports & Interactive Dashboards
- Standard Support w/ Dedicated Onboarding Specialist
- AI Support Assistant
- 15 Gb Cloud Storage w/ Nightly Backups & Automatic Updates
Most Popular
Act! Advantage
Professional
Professional
£3750
Includes everything in Standard, plus:
- Email Marketing Plus (includes 25,000 sends/mo), Turnkey Campaigns & Nurture Marketing
- AI History Summary, AI Writing Assistant
- Advanced Interactive Quotes & Online Appointment Scheduling
- Advanced Forms, Surveys, Website Chat & Event Management
- Accounting Integration
- Project Management
- 25 Gb Cloud Storage
Act! Advantage
Ultimate
Ultimate
£50
Includes everything in Professional, plus:
- Marketing Automation (includes 50,000 sends/mo)
- Lead Scoring, Prioritised Activity Scheduling & Progressive Profiling
- Additional Email Domain
- Custom Industry Tables
- Online Customer Portal
- Enhanced Support w/ Dedicated Onboarding Specialist
- 35 Gb Cloud Storage
Enterprise Engagement
Call for Details
Call for Details
For organisations with specialised deployment, security & implementation requirements.
Includes:
- Private Hosting & Custom Deployment Options
- Dedicated Project Manager & Enterprise Support Team
- Custom Scoping & Professional Services
- Enhanced Security, Monitoring & Compliance Protocols
- Custom Enterprise Agreement
Act! Premium
Desktop
Desktop
£33
Choose Desktop to experience the security and control of an on-premises solution where you deploy and manage the software.
- Networked & offline access
- Self-managed security
- Complete control of updates
- Expert technical support
- Dedicated onboarding specialist
Currently using Act! Premium Cloud? Click here to discover how to get more from your Act! solution.
Act! Premium Desktop
Act! Advantage Cloud
Standard
Professional
Ultimate
CRM & FRONT-OFFICE FEATURES
Relationship & Activity Management
Customer Management
Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place.
Standard
Professional
Ultimate
Task & Activity Management
Track and prioritise calls, meetings, and to-dos—all associated with your contacts.
Standard
Professional
Ultimate
Calendar
See exactly what you have planned for the day from your Act! calendar.
Standard
Professional
Ultimate
Notes & History
Keep a detailed record of interactions with customers and prospects so you have a full picture of each relationship.
Standard
Professional
Ultimate
AI History Summary
Get an instant AI-generated recap of recent contact activity to prepare faster for every conversation.
Standard
Professional
Ultimate
Companies
Associate Contacts with their respective Companies to understand and manage engagements comprehensively.
Standard
Professional
Ultimate
Secondary Contacts
Record basic information about people associated with a contact without creating a new contact record.
Standard
Professional
Ultimate
In-Context Maps & Web Info
See real-time information from the Web, in-context within each contact record - maps, social profiles, and more.
Standard
Professional
Ultimate
Call lists & Hot Leads
Zero in on your most interested leads with intelligent Call Lists that rank campaign recipients by level of engagement.
Standard
Professional
Ultimate
Notifications & Alerts
Notifications and alerts ensure you stay on task and on time throughout your day.
Standard
Professional
Ultimate
Welcome Page - User Productivity Dashboard
Start your morning with an overview of your top deals and key activities. Personalise to stay informed and productive throughout your day.
Standard
Professional
Ultimate
Mail Merge
Send personalised communications to contacts or groups with unique data from their individual customer records.
Standard
Professional
Ultimate
Act! Mobile App
Stay connected to key Act! details from wherever you work with Act! Mobile for iPhone®, iPad®, and Android™.
Standard
Professional
Ultimate
SMS Text Messaging
Send text messages for promotions, appointment reminders, order updates, and more. Automatically track sends and replies for follow-up and reference.
Standard
Starting at £19/mo
Professional
Starting at £19/mo
Ultimate
Starting at £19/mo
Online Appointment Scheduling
Let customers book appointments with you online, sync schedules with Act!, and automate confirmations.
Standard
Standard
Let clients view your availability and book appointments instantly. Meetings are automatically added to your Act! calendar, and new contacts are created if they don’t already exist. Both you and your client receive instant booking confirmations.
Professional
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Ultimate
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Online Surveys
Create and automate customer surveys to collect actionable insights directly inside Act!.
Standard
Standard
Easily create and publish online surveys to collect customer insights, automated follow-ups—perfect for individual users. Includes one designated user.
Professional
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Ultimate
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Website Chat
Engage website visitors in real time and convert chats into leads stored inside Act!.
Standard
Standard
Add a live chat widget to your website to provide real-time customer assistance and improve engagement. Includes one designated user.
Professional
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Ultimate
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Web Lead Forms
Capture leads and customer data with customisable web forms that automatically update Act! and trigger follow-ups.
Standard
Standard
Embed customisable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place. Includes one designated user.
Professional
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Ultimate
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Online Event Management
Plan, promote, and track RSVPs for webinars and events while automating reminders and follow-ups inside Act!.
Standard
Standard
Create and publish online single-event sign-up pages that automatically add new contacts to Act!, organise sign-ups into groups, and link them to events with automated reminders and follow-ups to boost attendance. Includes one designated user.
Professional
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Ultimate
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Starting at £19/mo
Standard
Let clients view your availability and book appointments instantly. Meetings are automatically added to your Act! calendar, and new contacts are created if they don’t already exist. Both you and your client receive instant booking confirmations.
Standard
Easily create and publish online surveys to collect customer insights, automated follow-ups—perfect for individual users. Includes one designated user.
Standard
Add a live chat widget to your website to provide real-time customer assistance and improve engagement. Includes one designated user.
Standard
Embed customisable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place. Includes one designated user.
Standard
Create and publish online single-event sign-up pages that automatically add new contacts to Act!, organise sign-ups into groups, and link them to events with automated reminders and follow-ups to boost attendance. Includes one designated user.
Starting at £19/mo
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Starting at £19/mo
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Groups & Search
Search & Lookups
Find what you need in an instant with powerful search options.
Standard
Professional
Ultimate
Groups & Filters
Organise similar contacts into groups for targeted communications or sales initiatives.
Standard
Professional
Ultimate
Dynamic Groups
Organise similar contacts into dynamic groups based on criteria you define.
Standard
Professional
Ultimate
Advanced Queries
Perform custom, comprehensive database queries, including searching multiple field types and ranges concurrently.
Standard
Professional
Ultimate
Opportunity & Pipeline Management
Opportunity Management
Capture and manage key opportunity details, including status, value, estimated close dates, and more for every sales deal.
Standard
Professional
Ultimate
Sales Process Management
Manage opportunities using a simple, out-of-the-box sales process or one configured to fit your company’s sales methodology.
Standard
Professional
Ultimate
Products & Pricing
Capture and manage your catalog in Act! and associate products and pricing to Opportunities.
Standard
Professional
Ultimate
Sales Pipeline Management View
See a complete, visual representation of your sales pipeline at-a-glance to project revenue, adjust strategy, and quickly focus efforts. In-context KPIs provide an instant roll-up of metrics like opportunity close rate, closed-won value, open deals, and more based on filters you apply.
Standard
Professional
Ultimate
Sales KPIs - Standard & Custom
KPIs provide a quick look at sales activity and performance for the month or quarter. Create custom KPIs for additional insights into sales effectiveness.
Standard
Professional
Ultimate
Sales Opportunity Kanban Board
Move sales opportunities from stage to stage through the pipeline with a simple drag-and-drop motion, and watch your sales funnel update instantly.
Standard
Professional
Ultimate
Quotes
Generate standard quotes in .doc format using optional Microsoft Word integration.
Standard
Professional
Ultimate
Interactive Quotes
Close more business with customisable online quotes. Includes automated follow-up activity scheduling & customer reminders, quote dashboards & reports, and secure payment processing.
Standard
Standard
Create, send, and accept online quotations with ease—perfect for individual users managing their own sales process.
Professional
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Ultimate
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Standard
Create, send, and accept online quotations with ease—perfect for individual users managing their own sales process.
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Reporting & Analytics
Reporting
View and customise 80+ out of the box reports - from contact lists to activity reports to sales performance metrics.
Standard
Professional
Ultimate
Act! Insight - Dashboards & Analytics
Guide decision-making with rich, actionable insights from interactive Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs to drive smarter decision making.
Standard
Professional
Ultimate
Integrations
Office Integration - Export to Excel/Word
Interact seamlessly with Microsoft® Office from within Act!.
Standard
Professional
Ultimate
Outlook Integration - Contacts/Calendar/Email
Interact seamlessly with Microsoft® Outlook® from within Act!.
Standard
Professional
Ultimate
Google Integration - Contacts/Calendar/Email
Integrate seamlessly with Google™ from within Act!.
Standard
Professional
Ultimate
Outlook & Google Integration for Apple Mac OS Users
Interact seamlessly with Microsoft® Outlook® and Google™ from within Act! on Mac OS.
Standard
Professional
Ultimate
Act! Connect - Integration with Popular Apps
Connect with hundreds of apps that extend the power and reach of Act!, via Act! Connect.
Standard
Professional
Ultimate
Accounting Link
Seamlessly connect Act! with accounting software to sync customer records, access financial insights, and view key metrics like invoices, payments, and aged receivables—all in one place.
Standard
Professional
Ultimate
Administration & Customisation
Preferences
Tailor the way Act! operates for you, your team, or your company for maximum productivity.
Standard
Professional
Ultimate
User Management
Add users to Act! with ease to get them onboarded and create a team role to then set preferences, define processes and configure security and sharing rights.
Standard
Professional
Ultimate
Layout Designer
Customise the way your customer information is viewed by configuring fields, labels, backgrounds, picklists, images and more.
Standard
Professional
Ultimate
Custom Fields
Add custom fields to capture data specific to your business or industry needs.
Standard
Professional
Ultimate
Multi-Factor Authentication
Protect your Act! data with Multi-Factor Authentication, a multi-step authentication process that helps prevent unauthorised access to your account.
Standard
Professional
Ultimate
Custom Industry Tables
Maintain detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects in an unlimited number of tables with Custom Industry Tables.
Standard
£8/user/mo
Professional
£4/user/mo
Ultimate
£8/user/mo
£4/user/mo
Platform & Technology
Data Import
Import existing Act! databases, or pull in contact information from other CRM systems or external lists via .csv files.
Standard
Professional
Ultimate
API (External Connections)
Enable external services and applications to extend or augment data or functionality to enhance your Act! experience.
Standard
Professional
Ultimate
Secure AWS Hosting
Act! Cloud is hosted on the Amazon Web Services (AWS) platform for best-in-class performance, security, and reliability.
Standard
Professional
Ultimate
Automatic Upgrades
Automatic upgrades ensure you get and stay productive. We take care of the technical details so you can focus on your business and customers.
Standard
Professional
Ultimate
Nightly Backups
Rest easy knowing your data is protected at all times and that you're covered in the event of an unplanned outage or disaster.
Standard
Professional
Ultimate
Desktop Sync
Deploy a desktop client and sync data back and forth to the Cloud for maximum flexibility.
Standard
£8/user/mo
Professional
£8/user/mo
Ultimate
£8/user/mo
Cloud Storage
Standard
15Gb
Professional
25Gb
Ultimate
35Gb
Additional Cloud Storage (per 5Gb)
Standard
£3/mo
(volume discounts apply)
(volume discounts apply)
Professional
£3/mo
(volume discounts apply)
(volume discounts apply)
Ultimate
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
15Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
25Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
35Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
Professional Services/Support
Online Customer Portal
Provide customers with secure, 24/7 self-service access to their account information and documents.
Standard
Professional
£80/mo/account
Ultimate
Project Management
Plan, track, and manage projects seamlessly while keeping teams and clients aligned.
Standard
Professional
Ultimate
£80/mo/account
MARKETING
Email Marketing
Email Sends/Mo
Increase your monthly email send limits as your communication needs grow, or move to a higher tier of Act! Advantage for higher send limits and additional features.
Standard
2,500 emails/mo to unlimited contacts
Professional
25,000 emails/mo to unlimited contacts
Ultimate
50,000 emails/mo to unlimited contacts
Email Marketing
Create and send professional email campaigns in minutes with step-by-step guidance - no experience required.
Standard
Professional
Ultimate
170+ Responsive Templates
Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
Standard
Professional
Ultimate
Interactive Template Editor
Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
Standard
Professional
Ultimate
Email Tracking & Metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
Standard
Professional
Ultimate
Drip Marketing
Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.
Standard
Professional
Ultimate
Visual Workflow Designer
Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
Standard
Professional
Ultimate
Campaign Calendar
Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
Standard
Professional
Ultimate
Deliverability & Compliance Tools
Rest-assured campaigns will reach inboxes, because Act! Marketing is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
Standard
Professional
Ultimate
AI Writing Assistant
Leverage advanced AI within Act! Marketing to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Turnkey Campaigns
Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
HTML Email Editor
Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
URL Shortener
Shorten, organise, and track URLs effortlessly for cleaner, more professional links.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Landing Pages
Select from a categorised library of pre-built landing page templates or design and create your own with step-by-step guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Surveys
Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Team Management
Give team members access to manage specific campaigns, templates, and landing pages.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Response-Driven Nurture Marketing
Build highly personalised, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient lists associated with your nurture campaigns are always up-to-date because any changes made to associated Act! groups are automatically fed into your campaign lists.
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
2,500 emails/mo to unlimited contacts
Act! Email Marketing Plus
£59/mo/account
25,000 total sends
£59/mo/account
25,000 total sends
25,000 emails/mo to unlimited contacts
50,000 emails/mo to unlimited contacts
Marketing Automation
Marketing Automation to CRM Workflow
Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting everyone of new prospects, prioritising follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign, landing page, and website interactions, or completed lead forms and surveys.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Asset Tracking
Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Advanced Lead Capture
Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Lead Management & Scoring
Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritised leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Event Marketing
Host successful webcasts and tradeshows with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Website Activity Tracking
See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they're most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Progressive Profiling
Gather information about a prospect over time with short surveys that display questions based on what you already know about a lead to steadily build a rich prospect profile in Act!.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
A/B Testing
Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Act! Marketing Automation
£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
Act! Marketing Automation
£149/mo/account
50,000 total sends
£149/mo/account
50,000 total sends
Services & Add-ons
Additional Email Sends (Per 2500/mo)
Standard
£11/mo
(volume discounts apply)
(volume discounts apply)
Professional
£11/mo
(volume discounts apply)
(volume discounts apply)
Ultimate
£11/mo
(volume discounts apply)
(volume discounts apply)
Additional Domains (Per Domain)
Standard
£35/mo
Professional
£35/mo
Ultimate
(one included)
Email List Verification
Verify and clean your email list in real time to reduce bounce rates and improve email deliverability.
Standard
250 scans/mo
Professional
2,500 scans/mo
Ultimate
5,000 scans/mo
Email List Verification - Additional Scans
Standard
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Professional
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Ultimate
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
£11/mo
(volume discounts apply)
(volume discounts apply)
£35/mo
250 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
£11/mo
(volume discounts apply)
(volume discounts apply)
£35/mo
2,500 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
£11/mo
(volume discounts apply)
(volume discounts apply)
(one included)
5,000 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Services & Support
Standard Support
Knowledgebase
Browse help topics and search for answers to frequently asked questions.
Standard
Professional
Ultimate
Self-Service Portal (FAQs, Guides & Videos)
Get guidance whenever you need, with 100+ video tutorials and step-by-step guides to help you get started and continue to learn.
Standard
Professional
Ultimate
AI Support Assistant
Get fast answers to product and support questions with AI-powered assistance directly in Act!, with relevant resources to help you find the information you need.
Standard
Professional
Ultimate
Act! Product Error Troubleshooting by Phone
Call in for help if you encounter an Act! error message dialog box.
Standard
Professional
Ultimate
Live Chat
Receive product troubleshooting and help accessing resources via online chat.
Standard
Professional
Ultimate
Support Ticket Submission
Submit your tickets through our convenient support system.
Standard
Professional
Ultimate
Personalised Onboarding Session
Get set up and familiar with Act! in a personalised 45-minute expert-led session—free follow-up included if needed!
Standard
Professional
Ultimate
Enhanced Support
Product Troubleshooting by Phone
Call in for product troubleshooting and help accessing resources.
Standard
£8/user/moProfessional
£4/user/moUltimate
How-to / Feature Guidance by Phone
Get assistance with specific features so you can maximise your use of Act! and drive results.
Standard
£4/user/moProfessional
£4/user/moUltimate
Priority Queuing
Jump to the front of the line when you call in.
Standard
£4/user/moProfessional
£4/user/moUltimate
Voicemail Call Back
Leave a message, we'll hold your place, and call you back when you get to the front of the queue.
Standard
£4/user/moProfessional
£4/user/moUltimate
Appointment Setting
Set a time that works best for your schedule to get answers when it’s most convenient for you.
Standard
£4/user/moProfessional
£4/user/moUltimate
Extended Hours Phone Support
Standard support:
9:00 a.m. to 5:00 p.m. UK local time.
Enhanced support:
9:00 a.m. to 8:00p.m. UK local time.
Enhanced support (Saturdays):
2:00 p.m. to 7:00 p.m. UK local time.
9:00 a.m. to 5:00 p.m. UK local time.
Enhanced support:
9:00 a.m. to 8:00p.m. UK local time.
Enhanced support (Saturdays):
2:00 p.m. to 7:00 p.m. UK local time.
Standard
£4/user/moProfessional
£4/user/moUltimate
£8/user/mo
£4/user/mo
Professional Services
Professional Services
Get expert hands-on assistance with everything from initial configuration and user training, to sales and marketing process consulting, to website integration, to industry-specific customisation – and everything in between.
Standard
£130/hr. Prepaid volume plans starting at £85/hr.
Professional
£130/hr. Prepaid volume plans starting at £85/hr.
Ultimate
£130/hr. Prepaid volume plans starting at £85/hr.
£130/hr. Prepaid volume plans starting at £85/hr.
Act! Premium Desktop
Act! Advantage Cloud
Standard
Professional
Ultimate
CRM & FRONT-OFFICE FEATURES
Relationship & Activity Management
Customer Management
Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place.
Standard
Professional
Ultimate
Task & Activity Management
Track and prioritise calls, meetings, and to-dos—all associated with your contacts.
Standard
Professional
Ultimate
Calendar
See exactly what you have planned for the day from your Act! calendar.
Standard
Professional
Ultimate
Notes & History
Keep a detailed record of interactions with customers and prospects so you have a full picture of each relationship.
Standard
Professional
Ultimate
AI History Summary
Get an instant AI-generated recap of recent contact activity to prepare faster for every conversation.
Standard
Professional
Ultimate
Companies
Associate Contacts with their respective Companies to understand and manage engagements comprehensively.
Standard
Professional
Ultimate
Secondary Contacts
Record basic information about people associated with a contact without creating a new contact record.
Standard
Professional
Ultimate
In-Context Maps & Web Info
See real-time information from the Web, in-context within each contact record - maps, social profiles, and more.
Standard
Professional
Ultimate
Call lists & Hot Leads
Zero in on your most interested leads with intelligent Call Lists that rank campaign recipients by level of engagement.
Standard
Professional
Ultimate
Notifications & Alerts
Notifications and alerts ensure you stay on task and on time throughout your day.
Standard
Professional
Ultimate
Welcome Page - User Productivity Dashboard
Start your morning with an overview of your top deals and key activities. Personalise to stay informed and productive throughout your day.
Standard
Professional
Ultimate
Mail Merge
Send personalised communications to contacts or groups with unique data from their individual customer records.
Standard
Professional
Ultimate
Act! Mobile App
Stay connected to key Act! details from wherever you work with Act! Mobile for iPhone®, iPad®, and Android™.
Standard
Professional
Ultimate
SMS Text Messaging
Send text messages for promotions, appointment reminders, order updates, and more. Automatically track sends and replies for follow-up and reference.
Standard
Starting at £19/mo
Professional
Starting at £19/mo
Ultimate
Starting at £19/mo
Online Appointment Scheduling
Let customers book appointments with you online, sync schedules with Act!, and automate confirmations.
Standard
Standard
Let clients view your availability and book appointments instantly. Meetings are automatically added to your Act! calendar, and new contacts are created if they don’t already exist. Both you and your client receive instant booking confirmations.
Professional
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Ultimate
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Online Surveys
Create and automate customer surveys to collect actionable insights directly inside Act!.
Standard
Standard
Easily create and publish online surveys to collect customer insights, automated follow-ups—perfect for individual users. Includes one designated user.
Professional
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Ultimate
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Website Chat
Engage website visitors in real time and convert chats into leads stored inside Act!.
Standard
Standard
Add a live chat widget to your website to provide real-time customer assistance and improve engagement. Includes one designated user.
Professional
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Ultimate
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Web Lead Forms
Capture leads and customer data with customisable web forms that automatically update Act! and trigger follow-ups.
Standard
Standard
Embed customisable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place. Includes one designated user.
Professional
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Ultimate
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Online Event Management
Plan, promote, and track RSVPs for webinars and events while automating reminders and follow-ups inside Act!.
Standard
Standard
Create and publish online single-event sign-up pages that automatically add new contacts to Act!, organise sign-ups into groups, and link them to events with automated reminders and follow-ups to boost attendance. Includes one designated user.
Professional
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Ultimate
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Starting at £19/mo
Starting at £19/mo
Standard
Let clients view your availability and book appointments instantly. Meetings are automatically added to your Act! calendar, and new contacts are created if they don’t already exist. Both you and your client receive instant booking confirmations.
Standard
Easily create and publish online surveys to collect customer insights, automated follow-ups—perfect for individual users. Includes one designated user.
Standard
Add a live chat widget to your website to provide real-time customer assistance and improve engagement. Includes one designated user.
Standard
Embed customisable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place. Includes one designated user.
Standard
Create and publish online single-event sign-up pages that automatically add new contacts to Act!, organise sign-ups into groups, and link them to events with automated reminders and follow-ups to boost attendance. Includes one designated user.
Starting at £19/mo
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Starting at £19/mo
Advanced
Everything in Standard, plus a shared team calendar that combines team availability into one view—making it easy for clients to book with the next available representative. Also includes meeting reminders and support for paid appointments—streamlining scheduling for your entire team.
Advanced
Everything in Standard, plus drip email campaigns and shared images to boost engagement and responses. Included for all users.
Advanced
Everything in Standard, plus support for multiple chat users and multiple websites. Department-based routing ensures conversations are directed to the right agents, improving response times and delivering more efficient, personalised support across your entire team. Included for all users.
Advanced
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions. Included for all users.
Advanced
Everything in Standard, plus event series for multi-session scheduling, automated email campaigns, paid event capabilities, and tools for streamlined event coordination. Included for all users.
Groups & Search
Search & Lookups
Find what you need in an instant with powerful search options.
Desktop
Standard
Professional
Ultimate
Groups & Filters
Organise similar contacts into groups for targeted communications or sales initiatives.
Desktop
Standard
Professional
Ultimate
Dynamic Groups
Organise similar contacts into dynamic groups based on criteria you define.
Desktop
Standard
Professional
Ultimate
Advanced Queries
Perform custom, comprehensive database queries, including searching multiple field types and ranges concurrently.
Desktop
Standard
Professional
Ultimate
Opportunity & Pipeline Management
Opportunity Management
Capture and manage key opportunity details, including status, value, estimated close dates, and more for every sales deal.
Desktop
Standard
Professional
Ultimate
Sales Process Management
Manage opportunities using a simple, out-of-the-box sales process or one configured to fit your company’s sales methodology.
Desktop
Standard
Professional
Ultimate
Products & Pricing
Capture and manage your catalog in Act! and associate products and pricing to Opportunities.
Desktop
Standard
Professional
Ultimate
Sales Pipeline Management View
See a complete, visual representation of your sales pipeline at-a-glance to project revenue, adjust strategy, and quickly focus efforts. In-context KPIs provide an instant roll-up of metrics like opportunity close rate, closed-won value, open deals, and more based on filters you apply.
Desktop
Standard
Professional
Ultimate
Sales KPIs - Standard & Custom
KPIs provide a quick look at sales activity and performance for the month or quarter. Create custom KPIs for additional insights into sales effectiveness.
Desktop
Standard
Professional
Ultimate
Sales Opportunity Kanban Board
Move sales opportunities from stage to stage through the pipeline with a simple drag-and-drop motion, and watch your sales funnel update instantly.
Desktop
Standard
Professional
Ultimate
Quotes
Generate standard quotes in .doc format using optional Microsoft Word integration.
Desktop
Standard
Professional
Ultimate
Interactive Quotes
Close more business with customisable online quotes. Includes automated follow-up activity scheduling & customer reminders, quote dashboards & reports, and secure payment processing.
Desktop
Standard
Standard
Create, send, and accept online quotations with ease—perfect for individual users managing their own sales process.
Professional
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Ultimate
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Standard
Create, send, and accept online quotations with ease—perfect for individual users managing their own sales process.
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Advanced
Everything in Standard, plus multi-user support for teams and organisations, advanced reporting for deeper insights, and the ability to select email templates on the fly for faster, more consistent communication.
Reporting & Analytics
Reporting
View and customise 80+ out of the box reports - from contact lists to activity reports to sales performance metrics.
Desktop
Standard
Professional
Ultimate
Act! Insight - Dashboards & Analytics
Guide decision-making with rich, actionable insights from interactive Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs to drive smarter decision making.
Desktop
Standard
Professional
Ultimate
Integrations
Office Integration - Export to Excel/Word
Interact seamlessly with Microsoft® Office from within Act!.
Desktop
Standard
Professional
Ultimate
Outlook Integration - Contacts/Calendar/Email
Interact seamlessly with Microsoft® Outlook® from within Act!.
Desktop
Standard
Professional
Ultimate
Google Integration - Contacts/Calendar/Email
Integrate seamlessly with Google™ from within Act!.
Desktop
Standard
Professional
Ultimate
Outlook & Google Integration for Apple Mac OS Users
Interact seamlessly with Microsoft® Outlook® and Google™ from within Act! on Mac OS.
Desktop
Standard
Professional
Ultimate
Act! Connect - Integration with Popular Apps
Connect with hundreds of apps that extend the power and reach of Act!, via Act! Connect.
Desktop
Standard
Professional
Ultimate
Accounting Link
Seamlessly connect Act! with accounting software to sync customer records, access financial insights, and view key metrics like invoices, payments, and aged receivables—all in one place.
Desktop
Standard
Professional
Ultimate
Administration & Customisation
Preferences
Tailor the way Act! operates for you, your team, or your company for maximum productivity.
Desktop
Standard
Professional
Ultimate
User Management
Add users to Act! with ease to get them onboarded and create a team role to then set preferences, define processes and configure security and sharing rights.
Desktop
Standard
Professional
Ultimate
Layout Designer
Customise the way your customer information is viewed by configuring fields, labels, backgrounds, picklists, images and more.
Desktop
Standard
Professional
Ultimate
Custom Fields
Add custom fields to capture data specific to your business or industry needs.
Desktop
Standard
Professional
Ultimate
Multi-Factor Authentication
Protect your Act! data with Multi-Factor Authentication, a multi-step authentication process that helps prevent unauthorised access to your account.
Desktop
Standard
Professional
Ultimate
Custom Industry Tables
Maintain detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects in an unlimited number of tables with Custom Industry Tables.
Desktop
£8/user/mo
Standard
£8/user/mo
Professional
£4/user/mo
Ultimate
£8/user/mo
£8/user/mo
£4/user/mo
Platform & Technology
Data Import
Import existing Act! databases, or pull in contact information from other CRM systems or external lists via .csv files.
Desktop
Standard
Professional
Ultimate
API (External Connections)
Enable external services and applications to extend or augment data or functionality to enhance your Act! experience.
Desktop
Standard
Professional
Ultimate
Secure AWS Hosting
Act! Cloud is hosted on the Amazon Web Services (AWS) platform for best-in-class performance, security, and reliability.
Desktop
Standard
Professional
Ultimate
Automatic Upgrades
Automatic upgrades ensure you get and stay productive. We take care of the technical details so you can focus on your business and customers.
Desktop
Standard
Professional
Ultimate
Nightly Backups
Rest easy knowing your data is protected at all times and that you're covered in the event of an unplanned outage or disaster.
Desktop
Standard
Professional
Ultimate
Desktop Sync
Deploy a desktop client and sync data back and forth to the Cloud for maximum flexibility.
Desktop
Standard
£8/user/mo
Professional
£8/user/mo
Ultimate
£8/user/mo
Cloud Storage
Desktop
Standard
15Gb
Professional
25Gb
Ultimate
35Gb
Additional Cloud Storage (per 5Gb)
Desktop
Standard
£3/mo
(volume discounts apply)
(volume discounts apply)
Professional
£3/mo
(volume discounts apply)
(volume discounts apply)
Ultimate
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
15Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
25Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
£8/user/mo
35Gb
£3/mo
(volume discounts apply)
(volume discounts apply)
Professional Services/Support
Online Customer Portal
Provide customers with secure, 24/7 self-service access to their account information and documents.
Desktop
Standard
Professional
£80/mo/account
Ultimate
Project Management
Plan, track, and manage projects seamlessly while keeping teams and clients aligned.
Desktop
Standard
Professional
Ultimate
£80/mo/account
MARKETING
Email Marketing
Email Sends/Mo
Increase your monthly email send limits as your communication needs grow, or move to a higher tier of Act! Advantage for higher send limits and additional features.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
2,500 emails/mo to unlimited contacts
Professional
25,000 emails/mo to unlimited contacts
Ultimate
50,000 emails/mo to unlimited contacts
Email Marketing
Create and send professional email campaigns in minutes with step-by-step guidance - no experience required.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
170+ Responsive Templates
Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Interactive Template Editor
Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Email Tracking & Metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Drip Marketing
Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Visual Workflow Designer
Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Campaign Calendar
Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
Deliverability & Compliance Tools
Rest-assured campaigns will reach inboxes, because Act! Marketing is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Professional
Ultimate
AI Writing Assistant
Leverage advanced AI within Act! Marketing to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Turnkey Campaigns
Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
HTML Email Editor
Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
URL Shortener
Shorten, organise, and track URLs effortlessly for cleaner, more professional links.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Social Sharing
Publish campaigns to social sites like Facebook, LinkedIn, and X to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Landing Pages
Select from a categorised library of pre-built landing page templates or design and create your own with step-by-step guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Surveys
Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Team Management
Give team members access to manage specific campaigns, templates, and landing pages.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Response-Driven Nurture Marketing
Build highly personalised, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient lists associated with your nurture campaigns are always up-to-date because any changes made to associated Act! groups are automatically fed into your campaign lists.
Desktop
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Standard
Act! Email Marketing Plus£59/mo/account
25,000 total sends
Professional
Ultimate
Not Available
(Requires API for self-hosted Web)
(Requires API for self-hosted Web)
2,500 emails/mo to unlimited contacts
Act! Email Marketing Plus
£59/mo/account
25,000 total sends
£59/mo/account
25,000 total sends
25,000 emails/mo to unlimited contacts
50,000 emails/mo to unlimited contacts
Marketing Automation
Marketing Automation to CRM Workflow
Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting everyone of new prospects, prioritising follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign, landing page, and website interactions, or completed lead forms and surveys.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Asset Tracking
Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Advanced Lead Capture
Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Lead Management & Scoring
Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritised leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Event Marketing
Host successful webcasts and tradeshows with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Website Activity Tracking
See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they're most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Progressive Profiling
Gather information about a prospect over time with short surveys that display questions based on what you already know about a lead to steadily build a rich prospect profile in Act!.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
A/B Testing
Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.
Desktop
Act! Marketing Automation£149/mo/account
50,000 total sends
Standard
Act! Marketing Automation£149/mo/account
50,000 total sends
Professional
Act! Marketing Automation£149/mo/account
50,000 total sends
Ultimate
Not Available
(Requires API for self-hosted Web)
(Requires API for self-hosted Web)
Act! Marketing Automation
£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
£149/mo/account
50,000 total sends (includes everything in Act! Email Marketing Plus)
Act! Marketing Automation
£149/mo/account
50,000 total sends
£149/mo/account
50,000 total sends
Services & Add-ons
Additional Email Sends (Per 2500/mo)
Desktop
Not Available(Requires API for self-hosted Web)
Standard
£11/mo
(volume discounts apply)
(volume discounts apply)
Professional
£11/mo
(volume discounts apply)
(volume discounts apply)
Ultimate
£11/mo
(volume discounts apply)
(volume discounts apply)
Additional Domains (Per Domain)
Desktop
Not Available(Requires API for self-hosted Web)
Standard
£35/mo
Professional
£35/mo
Ultimate
(one included)
Email List Verification
Verify and clean your email list in real time to reduce bounce rates and improve email deliverability.
Desktop
Not Available(Requires API for self-hosted Web)
Standard
250 scans/mo
Professional
2,500 scans/mo
Ultimate
5,000 scans/mo
Email List Verification - Additional Scans
Desktop
Not Available(Requires API for self-hosted Web)
Standard
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Professional
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Ultimate
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Not Available
(Requires API for self-hosted Web)
(Requires API for self-hosted Web)
£11/mo
(volume discounts apply)
(volume discounts apply)
£35/mo
250 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
£11/mo
(volume discounts apply)
(volume discounts apply)
£35/mo
2,500 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
£11/mo
(volume discounts apply)
(volume discounts apply)
(one included)
5,000 scans/mo
£3/mo/1,000
(volume discounts apply)
(volume discounts apply)
Services & Support
Standard Support
Knowledgebase
Browse help topics and search for answers to frequently asked questions.
Desktop
Standard
Professional
Ultimate
Self-Service Portal (FAQs, Guides & Videos)
Get guidance whenever you need, with 100+ video tutorials and step-by-step guides to help you get started and continue to learn.
Desktop
Standard
Professional
Ultimate
AI Support Assistant
Get fast answers to product and support questions with AI-powered assistance directly in Act!, with relevant resources to help you find the information you need.
Desktop
Standard
Professional
Ultimate
Act! Product Error Troubleshooting by Phone
Call in for help if you encounter an Act! error message dialog box.
Desktop
Standard
Professional
Ultimate
Live Chat
Receive product troubleshooting and help accessing resources via online chat.
Desktop
Standard
Professional
Ultimate
Support Ticket Submission
Submit your tickets through our convenient support system.
Desktop
Standard
Professional
Ultimate
Personalised Onboarding Session
Get set up and familiar with Act! in a personalised 45-minute expert-led session—free follow-up included if needed!
Desktop
Standard
Professional
Ultimate
Enhanced Support
Product Troubleshooting by Phone
Call in for product troubleshooting and help accessing resources.
Desktop
£8/user/moStandard
£8/user/moProfessional
£4/user/moUltimate
How-to / Feature Guidance by Phone
Get assistance with specific features so you can maximise your use of Act! and drive results.
Desktop
£4/user/moStandard
£4/user/moProfessional
£4/user/moUltimate
Priority Queuing
Jump to the front of the line when you call in.
Desktop
£4/user/moStandard
£4/user/moProfessional
£4/user/moUltimate
Voicemail Call Back
Leave a message, we'll hold your place, and call you back when you get to the front of the queue.
Desktop
£4/user/moStandard
£4/user/moProfessional
£4/user/moUltimate
Appointment Setting
Set a time that works best for your schedule to get answers when it’s most convenient for you.
Desktop
£4/user/moStandard
£4/user/moProfessional
£4/user/moUltimate
Extended Hours Phone Support
Standard support:
9:00 a.m. to 5:00 p.m. UK local time.
Enhanced support:
9:00 a.m. to 8:00p.m. UK local time.
Enhanced support (Saturdays):
2:00 p.m. to 7:00 p.m. UK local time.
9:00 a.m. to 5:00 p.m. UK local time.
Enhanced support:
9:00 a.m. to 8:00p.m. UK local time.
Enhanced support (Saturdays):
2:00 p.m. to 7:00 p.m. UK local time.
Desktop
£4/user/moStandard
£4/user/moProfessional
£4/user/moUltimate
£8/user/mo
£8/user/mo
£4/user/mo
Professional Services
Professional Services
Get expert hands-on assistance with everything from initial configuration and user training, to sales and marketing process consulting, to website integration, to industry-specific customisation – and everything in between.
Desktop
Standard
£130/hr. Prepaid volume plans starting at £85/hr.
Professional
£130/hr. Prepaid volume plans starting at £85/hr.
Ultimate
£130/hr. Prepaid volume plans starting at £85/hr.
£130/hr. Prepaid volume plans starting at £85/hr.
Stay productive and up-to-date from anywhere with Act! Mobile
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Frequently Asked Questions
Is there a free trial of Act! Advantage?
Yes. You can try Act! Advantage free for 14 days, with no credit card and no commitment. You get full access to explore the CRM, marketing, and mobile features. Onboarding support and step-by-step guides are included, so you can get the most from your trial. You can start a trial here. Prefer a guided walkthrough first? You can request a demo and we will show you around.
Is Act! Advantage billed monthly or annually?
Act! Advantage plans are billed annually, per user. Pricing starts at £25 per user per month for Standard, £37.50 for Professional, and £50 for Ultimate. If you would like help choosing the right plan, our team is happy to talk it through on 020-3856-8517. You can also chat with Ava, our AI-powered assistant, at your convenience, 24x7.
What is included in each Act! Advantage plan?
Every plan includes the full Act! CRM, the mobile app, email marketing, personalised onboarding, and a dedicated account manager. Here is how the plans build on each other:
- Standard, £25 per user per month(billed annually): full CRM and mobile app, basic email marketing (2,500 sends per month), Office 365 and Gmail integration, interactive quotes, online appointment scheduling, forms, surveys, website chat, event management, reports and dashboards, standard support, and 15 GB of cloud storage.
- Professional, £37.50 per user per month(billed annually): everything in Standard, plus Email Marketing Plus (25,000 sends per month), AI History Summary, AI Writing Assistant, advanced quotes and scheduling, accounting integration, project management, and 25 GB of cloud storage.
- Ultimate, £50 per user per month(billed annually): everything in Professional, plus marketing automation (50,000 sends per month), lead scoring, an additional email domain, custom industry tables, an online customer portal, enhanced support, and 35 GB of cloud storage.
Prefer an on-premises solution? Act! Premium Desktop is £33 per user per month, billed annually, for teams that want to deploy and manage the software themselves.
Can I change plans later?
Yes. You can move to a higher plan as your business grows and your needs change. Your dedicated Account Manager, a real person, will walk you through the options and help you land on the right fit.
Are onboarding and customer support included?
Yes. Every subscription includes free personalised onboarding with a dedicated specialist. Standard Support is included, too, giving you access to technical expertise and self-service resources to help you get up and running and stay productive. You can also upgrade to an Enhanced Support plan for VIP service, including priority queuing, feature guidance by phone, appointment setting, and more. Professional Services are also available for customers who want more hands-on help with setup, customisation, data migration, training, and other specialised needs. See available services & support plans.
Are any features available as paid add-ons?
Yes. You can add capabilities as you need them, so you only pay for what fits your business. Popular add-ons include Custom Industry Tables, Enhanced Support, Customer Portal, additional email sends, extra email domains, and additional cloud storage. Professional services are also available for hands-on setup, training, and customisation.
£59/mo/account
25,000 total sends