Learning Centre

Welcome to your learning space. Here you will find educational articles, guides, webinars, videos, and templates designed to teach you everything you need to know about CRM, Marketing, Sales, and more. We want to help you acquire and extend the business skills you need to be successful in all your projects.


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What is CRM?

Article

What is CRM?

Everything you need to know about CRM and why it's so important for your business.

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What is Marketing Automation?

Article

What is Marketing Automation?

Everything you need to know about marketing automation and why it's so important for your business.

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What is CRM?

Article

What is CRM?

Everything you need to know about CRM and why it's so important for your business.

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The 7 Step Sales Process to Help You Close More Deals

Article

The 7 Step Sales Process to Help You Close More Deals

This article breaks down the sales process into actionable steps to help you increase conversions and revenue.

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How to Choose the Best CRM Solution for Your Business

Guide

How to Choose the Best CRM Solution for Your Business

Learn how to choose a CRM system that’s right for you.

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Your Definitive Guide to Marketing Automation

Guide

Your Definitive Guide to Marketing Automation

A beginner’s guide to marketing automation to help you reach your marketing goals and increase revenue.

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What is a Landing Page?

Article

What is a Landing Page?

Everything you need to know about landing pages and how to use them to generate more leads for your business.

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Are You Ready for Marketing Automation?

Worksheet

Are You Ready for Marketing Automation?

Find out if marketing automation is right for you.

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What is Email Marketing?

Article

What is Email Marketing?

Learn what email marketing is, why you should use it, and how to choose the right email marketing software.

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Your Definitive Guide to Lead Generation

Guide

Your Definitive Guide to Lead Generation

A complete beginner's guide to lead generation to help your business generate more quality leads online.

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Best CRM for Small Business

Article

Best CRM for Small Business

With so many CRM systems to choose from, it can be hard to find the right one. This article will help you decide on the best CRM for your small business.

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Your Step-by-Step Guide to Creating the Perfect Customer Journey

Guide

Your Step-by-Step Guide to Creating the Perfect Customer Journey

Everything you need to know to improve your customer journey and boost sales.

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What is Marketing Automation?

Video

What is Marketing Automation?

Everything you need to know about marketing automation in 1 minute.

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What is a Sales Funnel?

Article

What is a Sales Funnel?

Learn what a sales funnel is, why you need one, and how to create one for your business.

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What is Contact Management?

Article

What is Contact Management?

This article answers the question of what contact management is, how it differs from CRM, and how to choose a contact management software for your business.

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What is CRM?

Video

What is CRM?

Everything you need to know about CRM in 1 minute.

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Buyer Persona Template

Template

Buyer Persona Template

A free template to help you create your buyer personas in a few easy-to-follow steps.

Download the template

Your Complete Guide to Lead Management

Guide

Your Complete Guide to Lead Management

A guide that teaches you everything you need to know to manage, nurture, and convert leads into customers.

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Sales Forecast Template

Template

Sales Forecast Template

A free template to help you forecast your sales revenue.

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A Beginner's Guide to Customer Acquisition

Guide

A Beginner's Guide to Customer Acquisition

Everything you need to know to create your strategy and start acquiring new customers quickly.

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Intro to Act! Marketing Automation

Webinar

Intro to Act! Marketing Automation

Learn how marketing automation can help you increase prospect and customer engagement.

Watch the webinar

Sales Plan Template

Template

Sales Plan Template

A free template to help you put your sales strategy into action.

Download the template

Email Marketing Best Practices for Small Businesses

Guide

Email Marketing Best Practices for Small Businesses

Learn how using best practice and email marketing software can increase lead generation and sales quickly.

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Content Marketing Plan Template

Template

Content Marketing Plan Template

A free template to help you plan great content and achieve your content marketing goals.

Download the template

What is a Landing Page?

Video

What is a Landing Page?

Everything you need to know about landing pages in 1 minute.

Watch the video

How to Create Landing Pages

Webinar

How to Create Landing Pages

Everything you need to know about landing pages and how to create them to generate more leads.

Watch the webinar

Marketing Plan Template

Template

Marketing Plan Template

Easily create your marketing plan and help your team hit its marketing goals.

Download the template

How to Create Drip Marketing Campaigns

Webinar

How to Create Drip Marketing Campaigns

Learn how to use drip marketing campaigns to nurture your leads and customers.

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Sales Prospecting

Article

Sales Prospecting

An overview of sales prospecting techniques that will help you build consistent revenue.

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Social Media Calendar Template

Template

Social Media Calendar Template

A free template to help you take control of your social media activities and step up your marketing game.

Download the template

How to Run More Effective Marketing Campaigns Using Asset Tracking

Webinar

How to Run More Effective Marketing Campaigns Using Asset Tracking

Learm how to use asset tracking to generate more leads.

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7 Steps to Email Marketing Success

Guide

7 Steps to Email Marketing Success

Everything you need to know to maximise the potential of your email marketing.

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Moving to a Cloud Solution? 35 Questions for You and Your Vendor

Guide

Moving to a Cloud Solution? 35 Questions for You and Your Vendor

Find out how to pick the right Cloud service provider for your business.

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Customer Acquisition Cost Calculator

Template

Customer Acquisition Cost Calculator

Easily calculate your customer acquisition costs with this free calculator tool.

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Content Calendar Template

Template

Content Calendar Template

A free template to help you organise all your content and take your content marketing to the next level.

Download the template

Sales Force Automation

Article

Sales Force Automation

An overview of sales force automation (SFA) and its benefits for sales teams.

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CRM Systems and GDPR Compliance

Guide

CRM Systems and GDPR Compliance

Learn how CRM systems can help your business comply with GDPR.

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What is a Sales Pipeline?

Article

What is a Sales Pipeline?

A sales pipeline 101 for you and your small business.

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CRM Software for Mac

Article

CRM Software for Mac

Everything you need to know about choosing a CRM system for your Mac.

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What is a CRM Database?

Article

What is a CRM Database?

Learn more about what a CRM database is and what it can help you do.

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What is the difference between CRM and ERP?

Article

What is the difference between CRM and ERP?

CRM or ERP? Find out which system you need for your business.

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CRM Systems and GDPR Compliance

Article

CRM Systems and GDPR Compliance

Learn how CRM systems can help with GDPR compliance.

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What is Customer Retention?

Article

What is Customer Retention?

Everything you need to know about customer retention and why it’s important for your business.

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How to Calculate Your Customer Retention Rate

Article

How to Calculate Your Customer Retention Rate

Learn what a customer retention rate is and how to calculate it.

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What is Customer Churn Rate?

Article

What is Customer Churn Rate?

In this article, we’ll look at what churn rate is, how you can measure it, and what a good churn rate is.

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What is Customer Loyalty?

Article

What is Customer Loyalty?

Find out what customer loyalty is, and why driving customer loyalty is important for your business.

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Email Marketing Automation

Article

Email Marketing Automation

Everything you need to know about email marketing automation and its benefits.

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CRM and Marketing Automation Integration

Article

CRM and Marketing Automation Integration

Find out how integrating your marketing automation tool with your CRM can help your business grow.

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What is Drip Marketing?

Article

What is Drip Marketing?

Learn how drip campaigns work and when to use them.

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What is a Lead Capture Form?

Article

What is a Lead Capture Form?

Learn how to use lead capture forms to generate more leads.

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Email Marketing vs. Marketing Automation

Article

Email Marketing vs. Marketing Automation

Learn more about the differences between the two and what to use for your business.

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Are You Ready for Marketing Automation?

Article

Are You Ready for Marketing Automation?

In this article, we’ll look at some of the factors you should consider before implementing marketing automation.

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What is Customer Acquisition?

Article

What is Customer Acquisition?

Learn what customer acquisition is, how to measure it, how to improve it and how it varies from retention.

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How to Calculate Your Customer Acquisition Cost

Article

How to Calculate Your Customer Acquisition Cost

Learn how to calculate your customer acquisition cost and how to improve it.

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Cost Per Customer Acquisition Calculator

Article

Cost Per Customer Acquisition Calculator

Learn why you should calculate your customer acquisition costs and how to do it.

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Customer Lifetime Value Calculation

Article

Customer Lifetime Value Calculation

Find out how to determine the value your customers are bringing to your business.

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What is the LTV:CAC Ratio?

Article

What is the LTV:CAC Ratio?

Learn what the LTV:CAC ratio is, why it’s important and how you can calculate it.

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What is Business Growth?

Article

What is Business Growth?

Business growth can be defined in several ways. This article will explore what it is and why it's important.

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What are the Business Growth Stages?

Article

What are the Business Growth Stages?

There are differing theories about the stages of growth a business goes through. Find out more in this article.

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How to Measure Business Growth

Article

How to Measure Business Growth

Measuring business growth is a crucial step to help you plan for the future. Here is how to measure business growth.

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What is a Customer Journey Map?

Article

What is a Customer Journey Map?

Find out how the customer journey map can take your customer acquisition and retention to the next level.

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3 Common Customer Journey Map Types

Article

3 Common Customer Journey Map Types

Discover the three customer journey map types that help you improve customer acquisition and retention.

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What is Lead Generation Marketing?

Article

What is Lead Generation Marketing?

Find out why lead generation is what business growth is built on.

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What is a Sales Qualified Lead vs. a Marketing Qualified Lead?

Article

What is a Sales Qualified Lead vs. a Marketing Qualified Lead?

Everything you need to know about MQLs, SQLs, and lead scoring.

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What is a Marketing Strategy?

Article

What is a Marketing Strategy?

This article provides a simple marketing strategy definition and explains why you need a great marketing strategy.

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What is Content Marketing?

Article

What is Content Marketing?

In this article, we’ll look at the definition of content marketing, its benefits, and some content marketing examples.

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What is Social Media Marketing?

Article

What is Social Media Marketing?

Learn all about social media marketing and why it’s important for your business.

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Marketing Plan Template

Article

Marketing Plan Template

Learn more about marketing planning and download our free template.

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Content Marketing Plan Template

Article

Content Marketing Plan Template

Learn about the basics of creating a content marketing plan and download our free template.

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Content Calendar Template

Article

Content Calendar Template

In this article, we’ll look at what a content calendar is, as well as how you can use our free template.

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Social Media Calendar Template

Article

Social Media Calendar Template

Find out why you need to start using a social media content calendar and download our free template.

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Buyer Persona Template

Article

Buyer Persona Template

Learn more about creating buyer personas and download our free template.

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Sales Plan Template

Article

Sales Plan Template

Find out how a sales plan template can take business revenue to the next level by aligning visions and goals.

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What is Sales?

Article

What is Sales?

It’s a good question to ask, if you want to improve sales activities and customer retention. The definition of sales may not be what you think…

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What is the Difference Between Sales and Marketing?

Article

What is the Difference Between Sales and Marketing?

Take a deeper look into the differences between sales and marketing, as well as why and how they must be in alignment.

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Nine Essential KPIs for Sales Success

Article

Nine Essential KPIs for Sales Success

Everything you need to know about some of the most important KPIs for sales teams.

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What is Sales Enablement?

Article

What is Sales Enablement?

Find out what sales enablement is and why it's important to a sales team’s success.

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Your Complete Guide to Channel Sales

Article

Your Complete Guide to Channel Sales

Learn how to create an effective channel sales strategy.

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What is Customer Experience?

Article

What is Customer Experience?

Learn more about customer experience and why it’s important for your brand.

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What is Customer Satisfaction?

Article

What is Customer Satisfaction?

Read this useful customer satisfaction definition and understand why it’s so important for your business.

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A Beginner’s Guide to Sales Management

Guide

A Beginner’s Guide to Sales Management

Everything you need to know about sales management and how to tailor strategies that work best for your business.

Download the guide
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