Customer Acquisition Cost Calculator

Easily calculate your customer acquisition costs with our free calculator tool.

About this template

Customer acquisition cost is an important metric to track. Calculating your customer acquisition costs makes it easier to measure the effectiveness of your overall customer acquisition strategy, evaluate various acquisition methods and ensure long-term profitability.

This free Excel calculator will speed up the whole process and provide you with all the tools you need to easily calculate and track important customer acquisition metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV) and CLTV to CAC Ratio.

Big results. Small investment.

Ready to take the first step?