Small Business Success - Page 6 of 7

4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]

7 Ways to Get More Engagement on Social Media

If you’re trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social media pages. In order to actually connect with your customers, however, you need a strategy. Let’s look at some ways to make the […]

5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow

Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with helpful content. You provide your contact information to get the content. You wait for the company to contact you, but they don’t. Now, imagine this revised […]

Email Marketing vs Marketing Automation: Are they the same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits of building a customer and lead database to send emails to. But, many don’t realize that they can save themselves valuable time by automating communications, […]

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International Women’s Day 2021: Supporting women-owned businesses through the pandemic

Small Business Success

International Women’s Day was first launched in the early 20th century when women collectively organised against inequality by agitating for better working conditions and voting rights. Since that historic moment more than a century ago, International Women’s Day has evolved to celebrate the social, economic, cultural, and political achievements of women around the world. Today, […]

Revitalise Your Small Business Part 4: Great collaboration tools for small businesses

Small Business Success

As we discussed in our Part 3 blog “How to Create More Efficient Marketing Campaigns”, one of the best philosophies for small business owners is to work smarter, not harder. The good news is, that’s even easier today with so many great marketing automation and collaboration tools on the market. No matter how large or […]

Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog “Six free ways to drive traffic to your website”, driving traffic to your website involves a mix of marketing activities you may […]

Revitalise Your Small Business Part 1: Why Every Small Business Needs a Website

For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now may be the time to put your marketing efforts on more solid ground. The first step? If your business doesn’t have a website yet, consider […]

Revitalise Your Small Business Part 2: Six free ways to drive traffic to your website

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you quickly get a website or eCommerce store off the ground. However, when it comes to attracting an audience, there’s no […]

Prepare for big sales events

Small Business Success

In our previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once you’re up and running? For many small businesses and entrepreneurs, big sales events such as Black Friday/Cyber Monday (BFCM) offer a big opportunity to […]

Which tools can help you sell your goods and services?

In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and process payments? There are many eCommerce tools to choose from. Shopify can be a great choice because unlike Etsy or Amazon, you have complete control […]

How to promote your business on social media

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them? First, make sure you’ve taken care of the basics. This includes […]

Pros and cons of starting a Facebook page

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]

10 Techniques to Build Customer Loyalty

You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back to your business and reduce your churn rate. Technique #1: Deliver an excellent experience from the get-go. Like a […]

The Ten Best Software Tools for Small Businesses

Small Business Success

There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions, labour shortages, and now the threat of a worldwide economic downturn. Software technology and automation have undoubtedly enabled many small companies to adapt their business […]