Small Business Success
Act! Channel Partner Spotlight – Keystroke.ca
Toronto-based Keystroke strives to inspire and support its clients’ ongoing success through quality business solutions. It began as a local technical sales and services company in 1994—though as computer hardware started to evolve rapidly in the 2000s, Founder and CEO Ken Quigley realised that the business would get lost in the industry if he didn’t […]
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Act! Channel Partner Spotlight – Tech Commandos
As hybrid work becomes commonplace amid the pandemic, many small businesses still aren’t sure how to support remote work like their big business counterparts. Fortunately, Tech Commandos has been specializing in facilitating hybrid work for years. The company, an Act! ACC Sales Leader, Diamond Tier, helps small and mid-sized businesses move their infrastructure to the […]
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6 ways to jump-start business growth in 2022
As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face some tough hurdles. If you’re struggling with sluggish business performance, you’re not alone. Start-ups and entrepreneurs of all types have been feeling the pinch on several fronts, but key growth strategies can help you reinvigorate […]
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How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue and increase market share, there’s also the satisfaction that comes from solving problems and building great customer relationships. Although the importance of closing deals hasn’t changed much, how we close sales has evolved a […]
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How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways to keep serving customers and driving revenue without in-person contact. They learned how to thrive by using technologies and software, including CRM and marketing automation, in innovative ways to enable contactless sales and customer support […]
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Make smarter, faster decisions with a solid data strategy
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should be considered an asset that drives your business forward. With the right data, you can understand your customers on a deeper level, improve business operations, […]
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Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]
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The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many companies are still using multiple, separate tools to manage their sales and marketing efforts. This leads to a disconnect between the two functions and causes […]
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Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed a wave of unprecedented challenges, especially for small businesses, it also forced companies to adapt in ways they never thought possible. Thanks to ubiquitous connectivity, […]
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How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular basis? How do you get them to recommend your business to other customers? And why is it so important, anyway? […]
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Small businesses get big benefits from content marketing
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing has leveled the playing field for companies of all sizes. Today, even entrepreneurs and mom-and-pop shops can design a well-crafted content marketing approach to attract […]
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SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of obligatory keywords thrown in for good luck. SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing […]
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Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on your competitors, and optimising your posts for SEO. There are many effective paid tools. The software suites provided by Moz and Ahrefs have good reputations […]
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Email marketing permission is not what you think
The #1 Factor for Inbox Placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]
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Best Practices for Sending Email
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t cause any additional damage. While there are many indicators for reputation damage, poor sending practices will typically cause symptoms such as spam complaints, content blocks/filtering, […]
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