Marketing Success - Page 6 of 6

Word-of-Mouth Marketing: How to Create an Impactful Strategy

Marketing Success

A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics are relatively easy to implement. In this article, we’ll explore everything you need to know about the topic. What is word-of-mouth-marketing? Word-of-mouth-marketing (WOM or WOMM) […]

5 Effective B2B Lead Generation Hacks

Marketing Success

Where can I find people who are interested in my products? How can I tempt them to part with their contact information? How often should I contact them, and what should I say? Can I skip all of this and just turn up at their homes, demanding they buy these products for goodness sake? As […]

A woman smiling on her computer holding a white mug

6 Marketing Techniques Every Small Business Should Know

Marketing Success

In the early stages of a business, choosing a viable marketing strategy can be a challenge. More often than not, you are working on a tight budget, which basically means that you can’t risk making the wrong decision. Moreover, there is such an abundance of marketing-related information on the internet, that it can become hard to […]

How to Develop an Effective Marketing Strategy

Marketing Success

The free market is like a battlefield where you can’t succeed without a strategy. You want to start a new business? You need a strategy. You want to expand globally? You need a strategy. You want to become the go-to company for a service? You need a strategy. Yet, when it comes to marketing, most businesses […]

A desk with office supplies and computer and someone holding black coffee

How to create high converting landing pages

Marketing Success

When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of...

7 Steps to Creating the Optimal Lead Scoring Strategy

Marketing Success

When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which ones to ‘nudge gently’ every now and again? Enter lead scoring. Lead scoring is a grading system that helps you assign numbers to leads, ranking your leads from ‘most likely’ […]

What are retargeting ads and how do they work?

Marketing Success

It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all the marketing strategies you’d need would be things like SEO, content marketing, and social media. But, according to Marketo, approximately 96% of visitors who come to […]

5 Lead Generation Strategies: How To Generate More Leads From Your Website

Marketing Success

“Why would anyone need a strategy for lead generation?” is a bit like asking “Why would anyone want to put petrol in the tank of a vehicle?” A business can only survive if it has a steady influx of customers, and that steady influx of customers is maintained by lead generation. Customers determine the profitability […]

How to Build a Social Media Marketing Strategy That Actually Works

Marketing Success

Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look easy, but they’re not just posting whatever comes to mind, even if it might look that way. Succeeding on social media for your business takes strategy and […]

How to use social media for your small business

There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses aren’t using social media effectively: 88% of businesses are using social media yet 96% of people who are talking about your brand online don’t follow […]

man holding a laptop and tablet with a network of people coming out of it

Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign

Marketing Success

No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance and complexity of modern marketing strategies may be daunting, they are necessary to meet the complex requirements of modern customers. The one-trick-pony approach is redundant, so it is smart to implement powerful marketing strategies like […]

People sitting at a table with ther laptops conducting business

The Benefits of Smarketing and How to Implement it

Marketing Success

The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their own. However, since they work a bit too closely with one another, conflicts are not uncommon. Sales teams are known to complain about the poor […]

A desk with office supplies and computer

How to choose the best marketing automation software

A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behaviour, to lead scoring to help your sales team prioritise follow-ups, marketing automation software offers a range of features that translate into smarter marketing activities, better sales and marketing alignment, and increased lead […]