Marketing Success - Page 5 of 6

Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog “Six free ways to drive traffic to your website”, driving traffic to your website involves a mix of marketing activities you may […]

Revitalise Your Small Business Part 1: Why Every Small Business Needs a Website

For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now may be the time to put your marketing efforts on more solid ground. The first step? If your business doesn’t have a website yet, consider […]

Revitalise Your Small Business Part 2: Six free ways to drive traffic to your website

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you quickly get a website or eCommerce store off the ground. However, when it comes to attracting an audience, there’s no […]

Which tools can help you sell your goods and services?

In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and process payments? There are many eCommerce tools to choose from. Shopify can be a great choice because unlike Etsy or Amazon, you have complete control […]

How to promote your business on social media

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them? First, make sure you’ve taken care of the basics. This includes […]

Pros and cons of starting a Facebook page

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]

6 mailboxes in a row on a post with leaves and bushes in the background

How to Create a Newsletter People Love

Marketing Success

Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there are plenty of strategies that can help. Here is our in-depth guide on how to create a newsletter people love to read. What is an […]

How to Create High Performing Facebook Lead Generation Ads

Marketing Success

Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets, and finally paying good money to buy traffic, full of hope that this classic 3-legged strategy does the magic. Hope isn’t necessarily a bad thing but when […]

Six Reasons Why Video Content Marketing is More Important Than Ever

Marketing Success

It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. This is reflected by WYZOwl statistics which […]

How to develop a compelling content marketing strategy

Marketing Success

Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show you how to develop a content marketing strategy by breaking the process down into the following steps. Define your content marketing strategy goals Define your […]

Six B2B Content Marketing Best Practices You Need to Start Using Today

Marketing Success

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs of B2B and B2C buyers are different. In this post, we’ll look at six B2B content marketing best practises your business can use. Know What […]

How to Create a Customer Acquisition Funnel Template

Marketing Success

For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best ways to attract new customers, but one of the most powerful modern acquisition tactics is undoubtedly the customer acquisition funnel template. It may be true […]

5 examples of simple customer retention strategies

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]

What is User Behaviour Analytics and How Can it Benefit Your Business?

Marketing Success

User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your business online. Behavioural analytics data gives you a clear picture of how your customers are behaving in relation to your marketing efforts, or on your website. It takes a much […]

Is email marketing dead?

Marketing Success

Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age is questionable. Marketing and technology have changed dramatically over the years. Buyers have evolved as well and expect a more personalised brand experience. Should marketers stop emailing and […]