Marketing Success - Page 4 of 6

Email marketing permission is not what you think

The #1 Factor for Inbox Placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]

woman working at a desk on her laptop with a notebook

A Guide to Email Marketing List Hygiene

Marketing Success

The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical pitfall that can damage your reputation is failing to maintain your marketing list. Over time, some email addresses on your list will inevitably change hands, […]

typing on keyboard with quotes that read: free, bonus, save up to 50% off, now only, no gimmick

Avoiding Spam Keywords and Their Origins

Marketing Success

Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger a spam filter to block or junk your email. Spam filters will check for specific keywords like “free” or “no credit check” both in the […]

7 Creative Ways to Build Your Email List

Marketing Success

Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email addresses. While this still works, you don’t have to stop there. You can build your list faster by applying these innovative methods. 1. Collect […]

Best Practices for Sending Email

Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t cause any additional damage. While there are many indicators for reputation damage, poor sending practices will typically cause symptoms such as spam complaints, content blocks/filtering, […]

Group of people smiling and shaking hands

Ready to celebrate Get to Know Your Customers Day?

As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base after a particularly challenging year. Get to Know Your Customers Day is celebrated on the third Thursday of each quarter. It’s a great […]

4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]

7 Ways to Get More Engagement on Social Media

If you’re trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social media pages. In order to actually connect with your customers, however, you need a strategy. Let’s look at some ways to make the […]

What is A/B testing and how can it increase engagement for your business?

Marketing Success

A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves implementing a piece of content twice, one as a ‘control’ and another time with a variation. The purpose of this is to analyse the results following the release of the content and assess which performs […]

5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow

Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with helpful content. You provide your contact information to get the content. You wait for the company to contact you, but they don’t. Now, imagine this revised […]

Email Marketing vs Marketing Automation: Are they the same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits of building a customer and lead database to send emails to. But, many don’t realize that they can save themselves valuable time by automating communications, […]

What is PPC marketing and how can it benefit your business?

Marketing Success

PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the ad. Allowing advertisers to pay per visit to their page maximises the opportunity to create conversions or warm leads. This is opposed to a more traditional marketing strategies such as leaflet drops […]

icon of envelope sending to different countries

What is drip marketing and when should you use it?

Marketing Success

The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency, these messages usually take the form of emails. However, drip marketing also refers to phone calls and other communication methods. If you are looking for […]

What is a lead capture form?

This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to drive more sales or educate your customers with a blog or other valuable content. To grow your business consistently you need to capture leads. A […]

10 marketing tools for your business growth

Marketing Success

You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking man’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say you have the best product in the […]