Marketing Success
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to recipients that didn’t actually subscribe. That’s not great for you, but imagine what happens to the […]
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Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent […]
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Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]
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Mastering SEO basics: DIY checklist for small businesses
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. Instead, many small business owners prefer to focus their time on more immediate revenue-generating activities, like sales promotions […]
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Five easy local marketing ideas you can do now
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine distribution increases, many countries are easing public restrictions and allowing more businesses and organisations to reopen. In fact, one report found that as of April 2021, nearly 57% of small businesses in the US have […]
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Small businesses get big benefits from content marketing
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing has leveled the playing field for companies of all sizes. Today, even entrepreneurs and mom-and-pop shops can design a well-crafted content marketing approach to attract […]
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SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of obligatory keywords thrown in for good luck. SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing […]
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How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over 28 million sites—including 74% of the most popular 10,000—were using the tool as of April 22, 2022. It’s widely used for good reason. The software […]
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What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. Moreover, using state-of-the-art marketing automation software, you can get a panoramic view of prospect activity (by integrating it with your CRM), recognise the hottest leads […]
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Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position or other demographics so you can provide targeted communications based on a market analysis? While these traditional methods of just sending out what you want […]
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An overview of best practices for inbox placement
One of the critical aspects of an effective email marketing strategy is maximising email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history and use algorithms to measure your sender reputation – in other words, they gauge how likely you are to send high quality emails based on […]
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Troubleshooting Email Deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind when sending a single email to a friend or family member. Comparatively, reaching the inbox with high volume marketing email has a few more dependencies: While powerful marketing automation can expand your reach exponentially, the […]
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How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement, lower than normal open rates, bounce messages that refer to volume limits or reputation, a compliance notice from your provider, and of course if your […]
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The Key to Inbox Placement
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be spam. Inbox providers like Gmail and Microsoft face the problematic task of filtering out all that junk while still delivering as much legitimate email as possible. How do they decide if your email should be […]
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Email marketing permission is not what you think
The #1 Factor for Inbox Placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]
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