Marketing Success
6 2023 Marketing Trends You Can’t Ignore
Blackberry, Nokia, Kodak, Toys-R-Us — what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result, their competitors left them behind. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends […]
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Tips for Marketing Your Start-up or SMB on a Small Budget
The last few years haven’t been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. While purse strings have tightened, marketing has become more important than ever. Yet, most small business owners can’t afford exorbitant advertising and marketing budgets. Eight out of […]
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Email Marketing for Financial Advisors: How to Get Started
Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don’t disappear into the dreaded spam folder or promotions tab? This article explains how to set up and run a successful email marketing strategy that is unique, […]
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4 Important Marketing Automation Trends for 2023
It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads as marketing automation tools increase lead engagement and improve sales and marketing alignment and productivity. Marketing automation software helps businesses with all of their customer experience and marketing efforts including […]
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The 4 Best Uses of Marketing Automation Tools
Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. And marketing includes various online channels like email marketing, inbound marketing, and social media marketing, to reach those valuable potential customers. That said, how do small businesses do it since tracking and optimising […]
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Hesitant about email marketing? You’re probably already doing it.
Are you hesitant to use email marketing because it feels intimidating? You’re not alone. Many of our customers have expressed the same reservations – that email marketing seems too complex and expensive and likely requires extra staff or skills to execute it effectively. Ironically though, as we dig a bit deeper into how they communicate […]
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Email marketing for nonprofits: Better results, less work
It can be tempting to think an email marketing strategy is outdated and irrelevant. Some may say that nonprofits should focus more on upping their social media game to reach younger audiences. Of course, there’s no need to prioritise one over the other because a multi-channel marketing strategy is important for any organisation. And, believe […]
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Top Email Marketing Strategies for Real Estate
Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008. Of course, no one understands this better than realtors like you. The question is, how can you stay top of mind in such a competitive […]
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What’s The difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or […]
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Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon […]
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Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more effective campaigns. But we have found that in the rush to become “data-driven marketers”, three common mistakes seem to prevail. Here’s what those three mistakes […]
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What is email deliverability and why does it matter?
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to ensure it’s all technically perfect. You’re sure this email is going to have a great click-to-convert rate, and generate a ton of leads. But your […]
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How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have one thing in common: they primarily sell services instead of physical products, and their businesses are based on building loyal, long-term relationships, not impersonal transactions. […]
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The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their demographics, pain points, and needs. You might then create buyer personas as a way to understand a typical buyer as a real person. While these […]
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Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would […]
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