Marketing Success

How to use LinkedIn to grow your small business (5 easy steps)

Marketing Success

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs, influencers and business leaders connect, build relationships and look for opportunities. If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. […]

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What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users, Facebook continues to be the most used social media platform worldwide. And if you add up […]

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4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach of social media is growing exponentially making it an ideal and prime way to engage your target audience, but to do so, you must have an active social media presence. […]

Wp Thank You

Marketing Success

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Social Media Marketing Best Practices

Marketing Success

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The Benefits of Smarketing and How to Implement it

Marketing Success

The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their own. However, since they work a bit too closely with one another, conflicts are not uncommon. Sales teams are known to complain about the poor […]

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Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s […]

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The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry? Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]

The Ultimate Content Calendar and How to Use It

Marketing Success

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan is a content calendar. This tool helps your business manage all its content marketing efforts. Using a content calendar doesn’t have to be complicated. You just need it to contain the information […]

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Are you ready for marketing automation?

Marketing Success

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of businesses that aren’t taking advantage of this technology because they are unsure whether they are ready to automate their marketing processes. Are you ready for […]

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How To Measure Email Marketing Success [KPIs & Metrics]

Marketing Success

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media, your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. It is among the most affordable digital marketing channels […]

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Data-driven marketing: A guide for today’s SMBs

Marketing Success

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data. But what exactly […]

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How to Personalise Your Marketing With CRM and Automation

Marketing Success

Did you know that 76 percent of consumers say they’re more likely to buy from brands that offer a personalised experience? To make your customers feel special and turn them into brand loyalists, you must understand their preferences and tailor your marketing to their needs. Your website content, product listings, email messaging, and advertisements should be […]

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How to grow your SMB with SMS Marketing

Marketing Success

In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email and push notifications. But here’s the thing—small businesses often lack the resources to stand out from well-known brands on channels like social media and search […]

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6 Networking tips for entrepreneurs to build profitable relationships

Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much easier. This is why a recent survey reported that 78% of entrepreneurs consider networking a deciding factor in their startup’s success. Networking with industry peers, investors, and successful business owners […]