JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Marketing Success

How to use LinkedIn to grow your small business (5 easy steps)

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs, influencers and business leaders connect, build relationships and look for opportunities.  If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. […]

Continue Reading

What is a Facebook pixel and how do you create it?

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users, Facebook continues to be the most used social media platform worldwide. And if you add up […]

Continue Reading

4 Must-Have Social Media Marketing Tools for Your Small Business

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach of social media is growing exponentially making it an ideal and prime way to engage your target audience, but to do so, you must have an active social media presence. […]

Continue Reading

Wp Thank You

[vc_row][vc_column][actcrm-hero-banner home_hero_text="JTNDaDElM0VUaGFuayUyMFlvdSUyMSUzQyUyRmgxJTNFJTBBJTNDcCUzRVlvdXIlMjBzb2NpYWwlMjBtZWRpYSUyMG1hcmtldGluZyUyMGJlc3QlMjBwcmFjdGljZSUyMGd1aWRlJTIwaXMlMjByZWFkeSUyMHRvJTIwZG93bmxvYWQlM0ElM0MlMkZwJTNFJTBBJTNDYSUyMGNsYXNzJTNEJTIyb3JhbmdlLWJ1dHRvbiUyMiUyMGhyZWYlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRmRvY3MlMkZlbi1nYiUyRlVLLVNvY2lhbC1NZWRpYS1CZXN0LVByYWN0aWNlcy1TaGVldF8xMTA1MjQucGRmJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFRG93bmxvYWQlMjB5b3VyJTIwZ3VpZGUlM0MlMkZhJTNFJTBB"][/vc_column][/vc_row][vc_row css=".vc_custom_1741165524528{padding-top: 50px !important;}"][vc_column css=".vc_custom_1739982116612{margin-top: 0px !important;padding-top: 0px !important;}"][vc_row_inner css=".vc_custom_1741363220191{padding-bottom: 15px !important;}" el_class="container-sm"][vc_column_inner width="2/3"][vc_column_text css=""] Did you know? Act! offers highly rated and proven...

Continue Reading

Social Media Marketing Best Practices

[vc_row][vc_column][actcrm-hero-banner home_hero_text="JTNDaDElM0VTb2NpYWwlMjBNZWRpYSUyME1hcmtldGluZyUyMEJlc3QlMjBQcmFjdGljZXMlM0MlMkZoMSUzRSUwQSUzQ3AlM0VBJTIwZnJlZSUyMGd1aWRlJTIwdG8lMjBoZWxwJTIweW91JTIwanVtcHN0YXJ0JTIweW91ciUyMHNvY2lhbCUyMG1lZGlhJTIwbWFya2V0aW5nJTIwc3RyYXRlZ3klM0MlMkZwJTNFJTBBJTBB"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" equal_height="yes" css=".vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}"][vc_column][vc_row_inner equal_height="yes" gap="30" css=".vc_custom_1748512176847{padding-bottom: 20px !important;}"][vc_column_inner width="1/2"][vc_column_text css=".vc_custom_1748615680835{margin-bottom: 40px !important;}"] About this template With key insights and...

Continue Reading

Automating Your Marketing Analytics: How to Do It Right

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s […]

Continue Reading

The future of AI in marketing

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry?  Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]

Continue Reading

The Ultimate Content Calendar and How to Use It

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan is a content calendar. This tool helps your business manage all its content marketing efforts. Using a content calendar doesn’t have to be complicated. You just need it to contain the information […]

Continue Reading

Are you ready for marketing automation?

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of businesses that aren’t taking advantage of this technology because they are unsure whether they are ready to automate their marketing processes. Are you ready for […]

Continue Reading

How To Measure Email Marketing Success [KPIs & Metrics]

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media, your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. It is among the most affordable digital marketing channels […]

Continue Reading

Data-driven marketing: A guide for today’s SMBs

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data. But what exactly […]

Continue Reading

How to Personalise Your Marketing With CRM and Automation

Did you know that 76 percent of consumers say they’re more likely to buy from brands that offer a personalised experience? To make your customers feel special and turn them into brand loyalists, you must understand their preferences and tailor your marketing to their needs. Your website content, product listings, email messaging, and advertisements should be […]

Continue Reading

How to grow your SMB with SMS Marketing

In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email and push notifications. But here’s the thing—small businesses often lack the resources to stand out from well-known brands on channels like social media and search […]

Continue Reading

6 Networking tips for entrepreneurs to build profitable relationships

Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much easier. This is why a recent survey reported that 78% of entrepreneurs consider networking a deciding factor in their startup’s success. Networking with industry peers, investors, and successful business owners […]

Continue Reading

6 2023 Marketing Trends You Can’t Ignore

Blackberry, Nokia, Kodak, Toys-R-Us — what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result, their competitors left them behind. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends […]

Continue Reading