Act! CRM customer adds Act! Marketing Automation – saves precious time, increases sales and improves ROI on marketing efforts

With a range of customers across many industries, this Canadian instrumentation distributor needs to make sure it’s always sending the right message to the right people, and it relies on Act! to do that.

Ontario-based company techniCAL Systems 2002 Inc. distributes measurement, calibration and recording instrumentation to multiple markets across Canada.

Its customers range from public utilities, government departments, defense and aerospace companies, through to pharmaceutical and petrochemical firms, and even schools and colleges. As the company’s co-owner Mark Reid puts it: “Essentially we sell to anyone who needs to measure, monitor or control a process.” Read More
Act! Marketing Automation has really streamlined the efficiency of how we get new sales. Not only does it save us a lot of time, but it also gives us a much better return on our marketing efforts.
Customer Results


  • Act!’s ability to interface with third-party quoting and financial applications has given the business the flexibility to create the integrated system it wanted and needed.
  • To ensure customer information is as up-to-date as possible when he’s on the road, Mark uses Handheld Contact to update customer information remotely in Act! without having to go back to the office or calling someone there to do it for him.
  • When data decay can reach 70% per year in some high turnover B2B markets, Act! Marketing Automation can help keep your database cleaner, as it does for Mark.


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