Act! helps fill the sales pipeline for this liquid waste firm

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Many people would be in a mess without the sanitation trucks that this Denver-based company supplies, and it’s Act! that enables them to keep customers flowing in.

Liquid waste disposal may not be the world’s most glamorous industry, but it’s an essential one, ensuring that contaminated, hazardous and potentially disease-carrying ‘blackwater’ from portable restrooms and septic tanks is dealt with safely and hygienically.

Keevac Industries is a market leader when it comes to supplying the vacuum trucks that pump out this kind of effluent and it’s Act! that the company’s marketing director, Jessica Smith, relies on to make sure her liquid waste contractor customers get the reliable, high-performance equipment they need. Read More
We can quickly get that information from Act!, then work with the customer and manufacturer to fix the problem as fast as possible.
Customer Results

Results

  • Great customer service is crucial to the company’s success and reputation, and Act! plays a big part in ensuring every detail of each and every customer interaction is captured. For instance, Jessica and her team have a record of equipment serial numbers to be able to order spare parts very quickly.
  • Because Keevac Industries need to promote its stock to a broad base of customers across the US, Canada, Mexico and beyond, they need a robust system for reaching out to customers, which Act! Marketing Automation gives them.
  • When the company runs an email campaign using Act!, website traffic can rise by as much as 30 per cent with the volume of phone calls and emails also increasing accordingly.

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