Equipping a television studio or new broadcast facility with cameras, video decks, routers, switchers, asset management systems, monitors and many other pieces of production hardware is a complicated task. It takes a lot of putting together.
“That might mean dealing with products from more than 400 different manufacturers,” says Jim Deigan,
account manager with Digital Video Group, a leading supplier of TV technology and production systems. But for anyone involved in technical sales, staying on top of that wealth of information, as well as every customer interaction, is often the key to success.
Some 20 years ago, when Jim found that the database he was using was struggling to keep
track of sales and customer data, he started looking around for an alternative solution. When someone told him about Act!, he tried it out and has been grateful he did ever since.
"One company I was working with wanted me to use another system, but when they saw that I was blowing them out of the water with what I was doing with Act!, they left me alone.”