Act! creates win-win situation for German publishers and its advertisers

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Using Act!, Germany's best-selling weekly Newspaper, 'DIE ZEIT' now has the targeted, co-ordinated and efficient sales process it needs to offer a more personal customer service, greatly improve its productivity and stay ahead of its competitors

Advertising is the life-blood of nearly every publisher and that's no different for 'DIE ZEIT'.

In such a fiercely competitive market, effective communication with customers is critically important. That requires the ability to record and access detailed information about their preferences and previous advertising history so as to best match them with most relevant editorial or advertising packages.

However, keeping on top of over 70,000 contacts, managing customer relationships and following up on sales leads was until recently proving increasingly challenging for the newspaper's 80-strong sales team.

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Customized reporting helps us measure the success of our marketing, and we can make adjustments accordingly. Act! is a win-win for both customers and staff!
Customer Results

Results

  • Act! has enabled the more accurate targeting of sales opportunities, which has led to improved conversion rates.
  • Easier access to detailed customer histories means the sales team are better informed and have more personalized interaction with individual customers, which creates a better experience all round.
  • Using the analysis tools created by the ACC, marketing activity can be continually refined and optimized so that even better results are achieved.
  • The ability to generate individual sales reports has greatly improved the sales team's productivity.

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