Act! helps put space firm into orbit

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Spurred on by explosive growth and with plans for further expansion, Color Business Centers turned to Act! for a professional CRM system that would make it future-proof.

When it comes to providing flexible workspaces, Color Business Centers are one of the Netherland’s biggest and best. Founded some 15 years ago, the company has grown from a single business center in Arnhem into a major player. With 16 sites across the country, a presence in four major cities, and space that ranges from large city center properties through to sleek business park offices and sustainable sites with easy motorway access, they are the country’s largest Dutch-owned company in the sector.

At a time when many businesses are looking to stay light on their feet by cutting back on the high cost of traditional office space, Color Business Centers have the perfect formula for success. “In three years’ time, we expect to have thirty sites across the Netherlands,” says Sandra Petri, the company’s marketing manager.

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We wanted a system that would grow with the business and would allow us to keep track of and communicate with clients anywhere in the country.
Customer Results

Results

  • By bringing together a number of information streams, Act! gives new insights that enable Color Business Centers to always stay one step ahead of its competitors.
  • With a system now in place to log and track leads, revenues have increased.
  • By making the company’s marketing more targeted and effective, Color Business Centers have a continual stream of fresh customers.
  • Act! is also serving as a Human Resource Management hub that has really simplified a whole range of internal processes, such as agenda management, task lists and coordinating part-time staff.

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