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Are you part of the remote marketing workforce yet? Or considering it an option for the future?
You’re not alone: a report by Global Workplace Analytics showed the amount of people working from home grew by 159% between 2000 - 2017.
But what about your campaigns? Don’t they rely on face-to-face interaction with the team to synchronize complex tasks? Or need to be overseen in real-time to make sure you never lose a prospect?
Well, as we’ll see in this post, there is actually a lot you can automate and streamline with the right CRM tool, even if your entire team is working remotely.
Let’s start with some general benefits of web apps or software that can be used over the Internet (also known as cloud-based). Besides the obvious fact that it can be accessed at home, the office, or on-the-go 24/7, there’s more to love here:
Last but not least, it’s a lot easier to link cloud software together. For instance, you can get a seamless integration between Act! and your Microsoft Outlook inbox, to capture marketing data directly from email exchanges with customers, clients,
Marketers often need to live and breathe marketing. And online CRM tools allow them to do just that, by working without downtime, and being accessible anywhere.
But more importantly, teams who aren’t in the same place at the same time can also benefit from real-time data synchronization to manage their campaigns.
With the Act! Growth Suite, for instance, you can automatically update your customer info in the CRM
based on the latest interactions with the business. That means anyone can pick up where the other team member left off, without worrying about duplicate data, manual data entry error, and wasting time with back and forth emails.
Sales teams know that marketers with the right customer info bring in better prospects than those with stale data. So how do you get to start your targeted marketing faster? Here again, the right CRM tool can do wonders, by using the power of real-time
data update, for instance, with a web form.
Here’s how it would look in practice.
This ability to increase response time between CRM data entry and marketing is the best way to reduce lead-spoil and improve conversion.
If you’re delegating tasks to various team members, you might find that some info can get lost between the sales and marketing teams. But with a fully integrated CRM, you can work safely with the knowledge that everyone uses the same tool, and
accesses the same data.
In fact, team members from various departments can create their own workflows, alerts and issue follow-ups, without wasting time sending messages between numerous platforms. When you realize that the average business uses up to 30 cloud apps, it makes sense to combine as many of their features together as possible.
All this leads to better communication, increased productivity, and better lead nurturing before the sales team can do their job
Sales teams need to constantly adjust their processes, which can be confusing for
marketers if they are left in the dark. But working with a cloud-based CRM tool that supports both marketing and sales helps remove opacity as well as data silos.
In other words: it means better collaboration, which could lead to some great insights from both departments to improve your business processes and maximize growth.
The physical office space does, of course, have its advantages. But if remote work is the way your company is going, it’s just as important to have one central system to keep all the customer and project data.
Employees must feel confident in their virtual workspace, and a great CRM tool can be the perfect place to congregate for all departments, especially if you can use it to engage with customers, launch marketing campaigns, and measure how successful
your efforts were with a feature like Act!’s Call Lists & Hot Leads.
The modern sales and marketing funnels require seamless collaboration between team members. You want data to stay fresh and accurate so it can deliver better results. This is especially true if they aren’t working in the same location.
Luckily, the right CRM tool could offer a perfect integration with your marketing processes, by sharing workflows, dashboards and synchronizing customer data in real-time.
While marketers often want to leave the CRM data to the sales team alone, there are numerous advantages to seeing it updated in real-time: especially if your software fosters better communication and streamlined collaboration between every remote
See how the Act! Growth Suite can help your marketing team create better campaigns.