What is CRM?

Everything you need to know about CRM and why it's so important for your business.

What is CRM?

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How exactly does a CRM help?

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Benefits of using a CRM

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Features of a CRM

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CRM for your functional area

What is CRM?

CRM is an abbreviation for customer relationship management, a technology that not only lets you store data of all your customers; it also enables you to keep track of all the interactions that you have made with them, along with helping you manage follow-ups. It doesn’t stop there, a customer relationship management software also allows you to group your contacts, generate reports, send emails, automate your sales processes and a lot more.

How exactly does a CRM help?

As commerce becomes increasingly global and ultra-competitive, businesses that are better able to understand their customers’ needs, create more long-term customers. A CRM allows this by bringing everything together: all of your customer histories and preferences, all of your ongoing and prospective deals, all emails, all notes, all leads, all scheduled and previous appointments; basically all the pertinent information you could need, available within one beautiful interface. This enables sales teams and business owners to be more vigilant when dealing with customer queries, be certain that they never miss an appointment, formulate targeted marketing strategies and most importantly, build enduring relationships with the customers.

A survey conducted on Act! customers revealed that
75% of users believe that their CRM software helped them grow their business.1

Benefits of using a Customer Relationship Management software


Key features of a CRM

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Advanced contact management

Rich contact management features allow you to go beyond just storing personal information and keep documents, notes, activities, history, social media updates etc. against each contact. You can also divide contacts into groups or companies to ensure targeted and personalised communications.

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Activity tracking and alerts

If you want to schedule a meeting with a client, a CRM lets you add a calendar entry and also keeps a track of it. By being able to have a history of all activities associated with a contact and by generating alerts in case certain conditions are met, a CRM lets you stay on top of your responsibilities and commitments.

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Opportunity tracking and sales management

A customer relationship management software allows you to track your opportunities and maximise revenues. By knowing what sales stage you are on, what the deal status is, who the contact person is and what the product offered is, at all times, you are able to prioritise and adapt accordingly.

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Reports and dashboards

Only when we see where we lack, can we take steps to improve; similarly, only when we see where we are doing well, can we keep doing the same; a CRM helps you understand this by providing you with real-time metrics and insightful reports for you to stay on the right track. A good CRM system will provide you with built-in reports and graphical dashboards to help you visualise critical business metrics at individual, team, or business level like leads closed by employee, sales pipeline health, top performing products, win/loss analysis, and more.


CRM for your functional area

Whether you work in sales, marketing or customer service, whether you are a small business or a one man band, CRM solutions can help you build long-term relationships with your customers.

Marketing

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Customer service

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Sales

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Small businesses
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Ready for some CRM action?

Try Act! CRM which comes with the most diverse set of contact management features and adapts to your business needs, giving you the flexibility that you have always craved. If you want to try before you spend, we have got you covered with our 14 day free trial.

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