CRM is an abbreviation for Customer Relationship Management. It’s a system used to build and manage customer relationships.
A CRM system helps businesses manage all the interactions it has with customers and potential customers. With a CRM system, customer preferences are recorded, and customer activity can be tracked. So every time they are spoken to, regardless of who they talk to, customers get a fully personalised and consistent experience.
CRM software helps organisations streamline their processes and workflows so that every part of the business is on the same page. Sales and marketing teams, especially, rely on CRM to create collaboration and improve their productivity.
The overall aim is to provide more engaging customer experiences, increase customer loyalty and retention, and drive business growth and profitability.
Check out this brief video to learn more