The benefits of using a CRM solution
What are the key benefits of CRM?
To really focus your marketing, you need the clearest picture possible of your customers. However, because the buying journey is now so complicated, this can’t be managed by just one person or even a single department. By allowing different parts of your business to work together, CRM enables you to manage every customer touch point, not just some. For instance, by automating sales and order processing, not only will you be able to answer support queries faster and more accurately, but you will also enrich your customers’ experience. This in turn will lead to greater loyalty, and improved long-term sales.
How will CRM improve your company’s productivity?
By bringing together back and front office operations, a CRM system makes both of these more streamlined and efficient, as all the information you need is in one place. That means faster, easier access. No more wondering what to do next, as call-backs, follow-ups and other sales and support tasks are prioritized for you. No more repetitive actions that don’t add value, because they can now be automated. No more checking with other colleagues or departments whether a customer has been told about a change in service, because you can see for yourself. It all adds up to major time savings. One of our clients in the data industry has found that its account managers make 10-15% more customers calls each day by using Act!. Another client’s sales team has increased the number of accounts they manage from 400 to 700 without the need for additional staff. Read our customer success stories
How exactly does a CRM system cut costs and save money?
By enabling you to focus on your best prospects, you don’t waste time, effort and money going after the wrong customers at the wrong time. It also prevents costly and time-consuming problems like having to resolve incorrect orders or check on service issues. A CRM also saves time by automating low value and repetitive tasks, while its central database of continually updated information avoids the potential for error and miscommunication, and their consequences.
By automating manual tasks, cutting down on duplication of work and creating a single channel for accessing customer information, a CRM also frees up admin time which can then be reinvested into more value-adding activities.
How much will a CRM system add to my bottom line?
Studies show that by increasing up- and cross-selling opportunities, an effective CRM solution can increase revenues by as much as 50%! A CRM also adds to profits by cutting costs and improving customer service – something that leads nearly three-quarters of consumers to spend more, according to American Express research.